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    Home»Digital Culture»LISTEN: How Travis Scott is Ascending to Culture Moguldom Through Music, Movies, Retail, Business and More
    Digital Culture

    LISTEN: How Travis Scott is Ascending to Culture Moguldom Through Music, Movies, Retail, Business and More

    JamesBy JamesJuly 23, 2026No Comments3 Mins Read
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    LISTEN: How Travis Scott is Ascending to Culture Moguldom Through Music, Movies, Retail, Business and More
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    <img src="https://comicvibe.com/wp-content/uploads/2026/07/https-2F-2Fmedia.zenfs_.com-2Fen-2Fvariety.com-2Feb0f600fafb785be711456d138366128.jpg" alt="LISTEN: How Travis Scott is Ascending to Culture Moguldom Through Music, Movies, Retail, Business and More”>
    LISTEN: How Travis Scott is Ascending to Culture Moguldom Through Music, Movies, Retail, Business and More

    On today’s episode of “Daily Variety” podcast, in our Cover Story segment,Variety‘s Angelique Jackson details her time spent with multihyphenate superstar Travis Scott, who comes off a record-setting music tour with a high-profile role in the movie of the moment, Christopher Nolan’s “The Odyssey.”

    Scott has emerged as a star in the new realm of omnipresent celebrity that is expressed through record-setting music tours, social media, retail brand partnerships across a spectrum of products and companies as giant as McDonald’s as well as a range of business ventures in his hometown of Houston and beyond. One of his next big mountains to climb is getting serious about producing his own movie and TV shows. Scott’s Cactus Jack banner recently struck a first-look deal to develop projects for Paramount Pictures.

    • LISTEN: Reba McEntire Revels in 50 Years of Making Music and Season 3 of NBC’s ‘Happy’s Place’

    • Travis Scott’s Hollywood Odyssey: The Rapper on Acting for Christopher Nolan, His New Paramount Deal and Never Winning a Grammy  

    • LISTEN: ‘Scary Movie’ Gets a Second Wind in PVOD With Extended Director’s Cut

    Scott has a small but significant role in Christopher Nolan’s powerful epic “The Odyssey,” and he collaborated on the film’s original end-credit song, “When I’m Home.” Jackson, who is Variety‘s senior entertainment writer, drew him out on his ambition as a film and TV producer and his level of interest in staying active in front of the camera as an actor.

    “He’s going to play himself in a comedy movie with Owen Wilson called ‘Rolling Loud’ that they filmed during his [tour] back in 2024. He enjoys acting. He thinks it’s fun, but because he is such a creative visionary, he is much more interested in creating,” Jackson explains. “Which is why this Paramount deal has happened. He’s more of a big-picture visionary, whereas acting is being in service of someone else’s vision. So he has more interest in producing and directing. He’s been writing screenplays. He wants to make remake [the 1979 drama] ‘The Warriors’ potentially, which is a Paramount title.”

    Listen to Daily Variety on iHeartPodcasts, Apple Podcasts, Variety’s YouTube Podcast channel, Amazon Music, Spotify and other podcast platforms.

    • ‘The Odyssey’ Cast Guide: All the Heroes, Gods and Characters in Christopher Nolan’s Greek Epic

    • ‘Moana’ Cast Guide: Every Live-Action Character vs. the Original Animation

    Ascending culture Listen Scott Travis
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