The LISA x PlayStation Collection is now available for pre-orders directly from PlayStation U.S. The collaboration was a year in the making, after LISA worked with the team on their global PS5 campaign last year. As PlayStation’s official global brand ambassador, she now has her own limited-edition, all-new DualSense wireless controller and merchandise that she designed herself for the brand.
LISA likes to play video games in her off time, which is rare and hard to fit into her chaotic schedule. She said in a press statement: “Gaming is something I do whenever I have time to relax, so getting to create this collection with PlayStation was very exciting. I had a lot of fun adding in little details that I knew my fans would notice, and I wanted the fans to have something they can connect with. I’ve always loved expressing myself through music and fashion, so this collaboration gave me a new way to be creative and show a different side of myself. I hope everyone enjoys it as much as I do.”
From the controller and her merchandise designs, it’s clear this is a collaboration with LISA, as the design centers on her signature bags and eyes, star art, and bold “LL” lettering in her favorite color, Chroma Pearl. Her collection also includes apparel, hats, tote bags, keychains, stickers, a DualSense controller carrying case, and more. The LISA x PlayStation collection will also include two unique assortments available in limited quantities, launching on October 23 on LISA’s Amazon store and in the Amazon Music app. The DualSense wireless controller becomes available on October 30 and retails for $84 USD.
The 29-year-old Thai artist has become a global commercial brand, with multi-million-dollar collaborations and endorsements, including Louis Vuitton, Bulgari, Nike, Shiseido, Bose, Meta, MINISO, HEYTEA, Von Dutch, Ferrari, Red Bull, Postmates, Victoria’s Secret, Kith, Erewhon, Fortnite, Thailand’s Tourism, Dentiste, and more. She’s also anaward-winning music artistwith an upcoming sold-out Las Vegas residency and has performed at the FIFA World Cup, Victoria’s Secret Show, and more. According to Fashion Times, LISA has become one of the highest-paid K-pop stars through her brand deals and social media posts. She boasts over 106 million Instagram followers and 29.7 million on TikTok.
Her star power and influence are well documented: her Las Vegas residency sold out in 10 minutes. The Nike x Skims collection that she promoted sold out globally immediately after the launch. HEYTEA saw asurge in drink sales after she was seen drinking one – with no promotion at the time.
The LISA X PlayStation collection will launch alongside her new EP, Press Play, on October 23.
This article was originally published onForbes.com
