Kakao Entertainment CEO Says Fandom Underpins K

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Jang Yoon-joong, co-CEO of Kakao Entertainment, an affiliate of Kakao (035720.KS), identified “fandom” as the foundation of K-culture’s growth at a global economic forum in Singapore, saying the company will combine intellectual property with platform technology to connect the experiences of fans worldwide.

Kakao Entertainment said on the 13th that Jang highlighted K-culture’s influence and laid out future growth strategies at the 2026 Milken Institute Asia Summit held on the 8th of this month. In a session titled “The Global Economic Impact of K-Culture,” he outlined the company’s competitive strengths and global strategy built on its fandom ecosystem.

“Beyond the competitiveness of the content itself, fandom — which continuously consumes and shares that content and expands it into new experiences — is also a foundation of K-culture’s global growth,” Jang said. “Through various forms of participation, K-pop fans are agents and partners who help drive the growth of artists and IP.” His assessment is that fan interest and participation are turning simple consumption into new experiences and value, expanding K-culture’s influence.

The company said it is enhancing the fan experience by combining its IP production and distribution capabilities with platform technology. It said it is strengthening the competitiveness of its IP in music and media while upgrading its platform services, organically linking businesses including commerce, ticketing and live entertainment.

The Milken Institute Asia Summit is an annual forum hosted by the Milken Institute, a global nonprofit economic think tank, where leaders in business, finance, investment, policy and technology from various countries discuss pressing issues and growth opportunities in Asia and the global economy. This year’s program included a session examining the industrial value of K-culture and its potential for global expansion.

“By connecting Kakao Entertainment’s various platforms and upgrading user-centered services, we are building a playground that can deliver multidimensional enjoyment to both artists and fans,” Jang said. “By combining IP and technology, we will link the experiences of fans around the world and build a growth model through which K-culture can create new value in the global market.”

#KakaoEntertainment#KCulture#KPop#MilkenAsiaSummit#Fandom#IntellectualProperty

Original reporting by Kim Ji-won for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreignxact original wording

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