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JMI Sports keeps Penn’s multimedia rights five more years under a new revenue share
JMI Sports extended its University of Pennsylvania multimedia rights agreement by five years and moved to a revenue-share model, Sports Business Journal’s Terry Lefton reported September 16. The deal also includes rights to the Penn Relays track and field competition, and JMI pointed to sales to 60 corporate partners under the prior agreement over the past decade. Athletic departments with expiring deals now have a fresh comparable.
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Key facts, context, and what it means, in one minute.
JMI said the renewal includes a new revenue-share model though the terms of that model were not described, a gap any athletic department with an expiring deal can now ask bidders to fill
JMI cited rights sales to 60 corporate partners under the prior agreement over the past 10 years a company-reported figure rather than an audited one
JMI’s Kentucky contract, worth more than $465 million through 2040, shows the same agency operating at the opposite end of the scale, so the Penn renewal is a read on how far the multimedia rights model stretches, not on any one campus.
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- JMI Sports extends Univ. of Pennsylvania multimedia rights deal ↗· Sports Business Journal
- University of Kentucky Extends Historic Multimedia Rights … ↗· Athletic Business
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