The latest campaign features Tiger Shroff, Riyan Parag and Sanju Samson ahead of the 2026/27 season on JioHotstar and Star Sports Network.
afaqs! news bureau12 Aug 2026
13:43IST
New Update
JioStar, the official broadcast and digital partner for the Premier League in India, has launched its campaign for the 2026/27 season, titled ‘Humara Long Distance Love’. The campaign features actor Tiger Shroff and cricketers Sanju Samson and Riyan Parag, who are all Premier League superfans.
The campaign uses the idea of a long-distance relationship to capture the commitment of Indian fans to their chosen clubs. It highlights the late-night kick-offs, group-chat debates and emotional highs and lows that come with following a club from thousands of kilometres away.
The campaign comprises three films, with each celebrity sharing what initially appears to be a story about a romantic long-distance relationship. The films then reveal that their devotion is actually for their respective football clubs.
In ‘The Workout’, Tiger Shroff channels his frustrations during an intense gym session before revealing a Manchester United jersey and reaffirming his support for the club. In ‘The Date’, Riyan Parag prepares for what appears to be a date, only to find friends in Manchester United jerseys arriving to watch the season opener. ‘The Long Wait’ features Sanju Samson reflecting on maintaining a long-distance relationship while travelling, before his hotel room fills with friends wearing Liverpool jerseys for the match.
Tiger Shroff said, “Being a football fan teaches you that you don’t just support a club when it’s winning—you stand by it through every high and every low. That kind of loyalty is something I genuinely relate to. As fans, we invest so much emotionally, and every Premier League supporter in India knows exactly what that journey feels like. I think JioStar’s campaign captures that passion and commitment beautifully”
Sanju Samson said, “As a cricketer, I am always travelling, always on the road, and yet no matter where I am in the world, Liverpool’s matches are non-negotiable. That is what it means to be a die-hard fan. The distance and sacrifices are real, but so is the love. I am glad this campaign gives that feeling a voice, because millions of Indian fans live it every single week and it is something worth celebrating.”
Riyan Parag said, “I’ve been a Manchester United fan for as long as I can remember, and honestly, it’s the very definition of a long-distance relationship. The early mornings, the hope, the heartbreak, and yet you never stop showing up. That’s what this film is about, and I think every Premier League fan in India is going to recognize their own story in it. That passion is real, and it deserves to be celebrated.”
Prashant Khanna, Head – Sports: Rights & Innovation, JioStar, said “The Premier League has one of the most passionate and deeply invested fan bases in India, and what has always fascinated us is how organically this fandom has grown. Nobody told these fans which club to support. They found their club, fell in love with it, and have remained devoted to it through the late nights, early mornings, the heartbreak, and everything in between. ‘Humara Long Distance Love’ is a celebration of that devotion and a tribute to the millions of Indian fans who live this journey every single week. As the new season begins, this campaign is our way of recognizing that passion and celebrating the fans who have made the Premier League a part of their lives.”
The 2026/27 Premier League season will run from August 22, 2026 to May 30, 2027. Arsenal enters the season as defending champions, while nine clubs have appointed new managers during the summer transfer window. Five managers will also take charge of a Premier League match for the first time.
Arsenal will face newly promoted Coventry City on the opening night. All 380 matches of the season will be available live and exclusively in India on JioHotstar and Star Sports Network.
Tiger ShroffPremier LeagueJioStarSanju Samson
afaqs! CaseStudies : From early roots to everyday relevance. Explore the brand journeys.
