Browsing: JioStar

MUMBAI: Three hires, three specialist briefs and one clear message: JioStar wants a sharper edge in digital advertising. The company is expanding its Entertainment Digital Ad Sales team, bringing in three senior leaders to separately drive branding, commerce and content IP-led revenue as it builds deeper capabilities across key digital growth areas.

Unscripted entertainment is building an ecosystem spanning talent, creators, fandom and brands, said Alok Jain, Head – Hindi & English Entertainment Business (Streaming, TV and Studios), JioStar, atFICCI FRAMES 2026. Delivering a keynote titled ‘The Billion Emotions Engine’, Jain said the industry had released over 40 unscripted shows across television and digital in the past…