WorldGaming is expanding ICE Barcelona 2027 with the launch of a pavilion dedicated to Digital Transformation and FinTech, developed in consultation with an advisory board of senior leaders in gaming technology
ICE Barcelona, taking place from January 18-20, 2027, will add the brand-new Pavilion 7, creating a platform dedicated to the technologies that are reshaping the global gaming industry
From artificial intelligence, data, and cloud infrastructure to cybersecurity, payments, compliance, and real-time customer engagement, the Digital Transformation and FinTech Pavilion will showcase the systems and solutions that are now essential for operational performance, customer experience, and long-term growth
The new pavilion will also feature a dedicated conference program, offering leaders responsible for managing technological change in gaming companies a forum to share best practices, explore emerging challenges, and discuss the next phase of digital transformation
WorldGaming is also seeking new exhibitors from the broader technology ecosystem, alongside established experts in the gaming industry, to reflect the growing convergence between gaming, enterprise technology, data, payments, and fintech
Margaret Dunn, Portfolio Director at ICE Barcelona, stated: “The gaming business is being transformed by the same forces that are reshaping all major digital sectors: cloud, data, AI, payments innovation, cybersecurity, and real-time customer intelligence
“These functions are now essential for growth, resilience, compliance, and customer experience. The Digital and FinTech Transformation Hall will offer operators, suppliers, technology partners, and financial leaders a dedicated platform to explore the challenges and opportunities shaping the next evolution of gaming.”
To ensure the hub reflects industry priorities, WorldGaming has established an advisory board comprised of senior leaders from the fields of gaming, technology, AI, product, data, and fintech. The board is helping to shape the content of the conferences within the trade show space, the offering for exhibitors, and the visitor experience
The advisory board is composed of the following executives:
⇒ Chris Conroy, Director of Data and Products at Future Anthem;
⇒ Cris Kuehl, Director of Data, Information and AI at Continent 8 Technologies;
⇒ Cristina Turbatu, Technology and AI Executive, former CTO of Casumo
⇒ Elena Rousseva, CEO, Playtech Services;
⇒ Iulia Bolea, Territorial Leader for iGaming and Entertainment in the United Kingdom, Microsoft;
⇒ Konstantinos Papakonstantinou, Head of AI, Kaizen Gaming;
⇒ Manuel Pardavila, Head of the Consumer Goods Business Unit at Microsoft;
⇒ Satty Bhens, Director of Products and Technology, Entain;
⇒ Sergey Kastukevich, CTO, SOFTSWISS | Organizer, Tech Race Summit;
⇒ Yiannis Stavroulakis, CTO, Novibet
“The strength of the advisory board reflects the importance of this initiative,” Dunn added. “Their contributions are helping us build a solutions-oriented, commercially relevant space focused on the issues that technology leaders face every day.”
To apply to exhibit at the Digital Transformation and FinTech Pavilion, please contact… [email protected]
For more information about the conference program, please contact… [email protected]
