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Marvel fans heading to New York Comic Con 2026 are going to have another destination to add to their must-visit list! Heroes & Villains, the pop culture lifestyle brand from Bioworld, is teaming up with Marvel to bring the upcoming Avengers: Doomsday to life with an exciting new collection of apparel and accessories.
And because simply selling merchandise isn’t enough, Heroes & Villains is taking things a step further with an all-new Latvarian Marketplace booth experience at Booth #3071, inspired by none other than the homeland of the one and only Doctor Doom!
That’s right—fans attending NYCC can step into the world of Doomsday while checking out a collection packed with comic-inspired designs, premium construction, and plenty of Marvel style.
Enter the Latvarian Marketplace
Located on the New York Comic Con show floor, the newly designed Heroes & Villains booth will serve as a destination for fans looking to get their hands on the latest Avengers: Doomsday-inspired merchandise.
The collection features a variety of apparel and accessories, including jackets, shirts, backpacks, luggage, caps, and more. The designs are inspired by the upcoming Marvel Cinematic Universe film while incorporating the elevated, collector-focused aesthetic Heroes & Villains is known for.
Among the standout pieces are:
- Supreme Ruler Without Rival Varsity Jacket — MSRP $200
- Doom Black Backpack — MSRP $150
- Fantastic Four Chevron Style Jacket — MSRP $150
- Xavier Athletics Dept Corduroy Snapback Cap — MSRP $30
And that’s not all! Heroes & Villains will also have additional convention-exclusive merchandise available specifically for fans attending New York Comic Con 2026.
So, if you’re making the NYCC rounds, you might want to leave a little extra room in your suitcase.
When and Where to Find Heroes & Villains at NYCC
The Heroes & Villains Avengers: Doomsday experience will be available throughout New York Comic Con 2026, running Thursday, October 8 through Sunday, October 11.
Fans can find the Heroes & Villains Latvarian Marketplace at Booth #3071 on the convention floor.
While select merchandise will be exclusive to the convention, fans who can’t make it to New York Comic Con can still check out the Doomsday-inspired collection online at HeroesVillains.com and through select major retailers.
With Avengers: Doomsday bringing some of Marvel’s biggest heroes and villains together, Heroes & Villains’ new collection looks like a fitting way for fans to show their allegiance—whether you’re Team Avengers, Team Fantastic Four, Team X-Men, or perhaps… Team Doom.
About Heroes & Villains
Heroes & Villains is a pop culture lifestyle brand created with collectors and fans in mind, with a focus on premium, wearable gear inspired by some of the biggest stories in entertainment.
The brand’s officially licensed collections include Marvel, Star Wars, DC, Dungeons & Dragons, and more.
About Bioworld
Bioworld is a global manufacturer of licensed apparel, accessories, and home goods, partnering with some of the world’s most recognizable creators and brands to bring pop culture-inspired products to fans.
Founded in 2000 as a headwear company, Bioworld has expanded into more than 35 product categories and works with retailers across mass, specialty, boutique, and e-commerce channels. With offices in the United States, Europe, China, India, and Canada, the company has grown into a global force in licensed pop culture merchandise.
For Marvel fans heading to New York Comic Con 2026, however, the biggest question may be much simpler:
Are you ready to enter Doom’s domain?
Because the Latvarian Marketplace is waiting.
