It turns out people want this game.Credit: Rockstar Games
We’re getting an extended look at Grand Theft Auto VI in a few weeks, but until then, we have some financial data to look at.
Take-Two Interactive, the parent company behind GTA VI publisher Rockstar Games, reported its earnings for the quarter ending on June 30 this week, per Variety, which included the first five days after the game became available for pre-order. According to Take-Two, the company recorded $1.4 billion in net bookings during the quarter, an industry metric that tracks orders placed. It’s not the same as pure revenue, but considering the game isn’t actually out yet, it’s as good a metric as we’ve got.
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“I can say that the level of pre-orders is unprecedented and astonishing, and we’re very grateful for that,” CEO Strauss Zelnick said. “But they are so unprecedented that we just don’t know how it’ll translate into sales, which is a question I answered earlier. We genuinely don’t, and we just don’t believe in claiming victory before it occurs.”
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It should be emphasized that other Take-Two games, such as NBA 2K, probably contributed to that $1.4 billion number. That’s also just a snapshot for a period that ended in June, and the game has certainly brought in even more pre-orders since then, despite its high price.
So, with months left before the Nov. 19 release date, it’s clear that GTA VI is on track to surpass $1 billion in preorders, if it hasn’t already.
No one is surprised to hear that GTA VI is being pre-ordered in high quantities, but it is still interesting to get an actual number that, to some extent, reflects the hype. And all of that is coming before we’ve seen actual gameplay footage yet.
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Alex Perry is a tech reporter at Mashable who primarily covers video games and consumer tech. Alex has spent most of the last decade reviewing games, smartphones, headphones, and laptops, and he doesn’t plan on stopping anytime soon. He is also a Pisces, a cat lover, and a Kansas City sports fan. Alex can be found on Bluesky at yelix.bsky.social.
