- Former PlayStation executives Shuhei Yoshida and Adam Boyes recreated an iconic moment from E3 2013 at Tokyo Game Show 2026.
- The moment involved Shuhei posing like he was handing Adam a PlayStation game case, reminiscent of a popular meme from the past.
- The recreation was a response to debates about used games on the Xbox One, with Sony’s straightforward approach resonating with gamers.
The rivalry between Sony PlayStation and Microsoft’s Xbox brand has been wagging furiously for years. Yet over a decade after one of the most iconic moments between them, gamers still talk about it now. And one iconic moment from E3 2013 is resurfacing after two former PlayStation executives recreated the moment in good fun.
At Tokyo Game Show 2026 in Tokyo, Japan, former PlayStation executives Shuhei Yoshida and Adam Boyes were seen together on the showroom floor. The moment was shared on Shuhei’s official X account, but PlayStation fans noticed something very familiar.
Shuhei was standing by Adam and posing like he was handing him something, specifically a PlayStation game case. For gamers that tuned into the PlayStation E3 Press Conference in 2013, this is the exact same thing that happened during the official PlayStation Used Game Instructional Video. A moment where both Adam and Shuhei demonstrated how to share used games between friends.
The moment became an instant meme that was <a href="https://www.mensjournal.com/<a href="https://comicvibe.com/clearwater-oks-street-handovers-for-entertainment-center/” title=”Clearwater OKs street handovers for entertainment center”>entertainment/marvels-wolverine-sells-very-well-after-launch-despite-heavy-criticism” rel=”nofollow noopener” target=”_blank”>popular among gamers across social media. This was a response from PlayStation to many of the details that were coming out from Microsoft at the time for their new Xbox One console. Debates about whether used games would be functional on the console were abundant, with Xbox gamers being frustrated at the company for making a simple thing so difficult for the Xbox One.
The response from Sony at the time was straight-forward, just give the game to your friend and they’ll be able to play it. It was a simple, yet incredibly popular response to a growingconcern from fans about new game consoles being released back then.
Shuhei Yoshida is the former president of Sony Interactive Entertainment, and was also the head of PlayStation Indies in 2019. He later retired from the company in 2025. Adam Boyes was the former vice president of third-party relations at Sony Computer Entertainment. The two of them have been friends for a long time, and were often seen on stage when PlayStation would announce brand-new games coming to PlayStation 3 and PlayStation 4.
This story was originally published byMen’s Journalon Sep 19, 2026, where it first appeared in theEntertainmentsection. Add Men’s Journal as aPreferred
