Art & Design · London, United Kingdom · Europewww.novifolium.com · Aug 23, 2026
Novifolium introduces a collectible character and digital universe exploring what happens when collecting no longer ends at the shelf
London, United Kingdom · Europe(PRUnderground)August 23, 2026
Novifolium is introducing DREAMO and DREAMOSIS, a new physical-digital entertainment concept built around a simple idea: the next generation of collectible characters may not belong exclusively to either the physical or digital world, but move between the two.
DREAMO is a collectible character designed to exist through multiple identities, interpretations and physical editions while retaining a recognizable underlying form.
DREAMOSIS is the digital universe around it, where images from the real world — from selfies and pets to favourite possessions and everyday discoveries — can become starting points for experiences inside a changing visual world.
The concept has already made its first move into the physical world through a Kickstarter campaign for DREAMOSIS and DREAMO collectibles, giving early supporters the opportunity to become part of the universe at its beginning.
Together, DREAMO and DREAMOSIS explore a new relationship between character, story and collectible.
For much of modern entertainment history, that relationship moved in one direction:
DREAMOSIS is being developed around a more circular possibility:
Real world → Digital world → Character → Physical collectible → Digital world
The result is a collectible character whose story does not necessarily end when it reaches the shelf.
From Collectible Object to Living Character
Collecting has long been part of popular culture, from trading cards and dolls to action figures and designer toys.
Traditionally, physical collectibles emerged from stories that already existed. Audiences encountered a character in a comic, film, television programme or game, and the character later became an object.
Designer-toy culture helped change that relationship.
A collectible could itself become the character, with a recognizable silhouette providing continuity while artists, colours, materials and editions continually reinterpreted it.
DREAMO builds on that idea.
The character is designed to remain recognizable while allowing individual interpretations to change dramatically.
One DREAMO might appear in a mirrored silver tracksuit, amber sunglasses and a paint-splattered hat. Future interpretations can explore different clothing, materials, visual cultures and creative worlds without requiring the underlying character to remain visually static.
That means individual DREAMO editions can remain finite even while the character itself continues to evolve.
Rather than simply producing variations, Novifolium sees the potential for individual releases to become chapters in the continuing life of the character.
When the Shelf Became an Inventory Screen
As entertainment moved online, collecting followed.
Games created economies around skins, characters and virtual possessions, bringing familiar collecting behaviours — rarity, completion, discovery and status — into digital worlds.
The shelf became an inventory screen.
Yet physical objects did not disappear.
Vinyl survived streaming. Physical editions continued alongside downloaded games. Designer toys expanded even as entertainment became increasingly digital.
Perhaps physical and digital collecting were never competing for exactly the same emotional territory.
Digital objects can move instantly, transform and exist inside interactive worlds.
Physical objects have weight, occupy space and can remain on the same shelf for decades.
DREAMO and DREAMOSIS are built around the possibility that a character can benefit from both.
The digital world gives the character room to move.
The physical object gives an interpretation permanence.
Connecting a collectible character to an evolving digital universe also changes what an “edition” might represent.
Traditionally, collectible editions have been differentiated through colour, material, rarity or production quantity.
Those things can still matter. But an edition can also represent a particular moment in the life of a character.
Artists could interpret DREAMO through their own visual language. Fashion, music and culture could provide other contexts. Worlds emerging around DREAMOSIS could inspire physical interpretations of their own.
Not every possibility needs to become an object.
And as generative technology dramatically expands what can be imagined, that distinction becomes increasingly important.
When Anything Is Possible, Selection Becomes Everything
Artificial intelligence is changing the economics of imagination.
A character can now be reinterpreted hundreds or thousands of ways. Clothing can change. Materials can change. Entire visual worlds can emerge around it.
For DREAMO, that abundance is not the destination.
It is the raw material.
Because if thousands of DREAMOs are possible, a more interesting question emerges:
Which ones become real?
Some may remain digital.
Some may disappear.
Some may become part of a story.
And occasionally, one may cross the boundary.
It becomes an object.
Something manufactured, held, displayed and collected.
Among an almost limitless number of possibilities, that particular DREAMO has been chosen.
Digital creation can be infinite.
The physical world cannot.
The physical collectible therefore becomes more than another generated variation.
It becomes an act of selection.
One Character. Many Worlds.
DREAMO has been designed without a final appearance.
The recognizable character remains.
Almost everything around it can change.
An artist could take DREAMO somewhere unexpected.
A fashion house could dress it.
A musician could build a version around an album, tour or visual identity.
A city could inspire one.
A cultural moment could produce another.
A world discovered inside DREAMOSIS could eventually make the journey from screen to shelf.
Some interpretations could be playful.
Others strange.
Some luxurious.
Some deliberately difficult to find.
Some may exist briefly and never appear again.
The ambition is not simply to create more DREAMOs.
It is to make each significant DREAMO feel like an event.
The Next DREAMO Does Not Exist Yet
That is part of the idea.
There is no finished catalogue containing every version the character will become.
Future DREAMOs can emerge from worlds, artists, collaborations and cultural moments that have not happened yet.
The silver rabbit in the mirrored tracksuit is therefore not the definitive DREAMO.
It is one DREAMO.
Another could feel entirely different.
And another different again.
What connects them is the character underneath.
For collectors, that creates a different question.
Not simply whether another edition will appear.
What will DREAMO become next?
From Kickstarter to a Larger Universe
The Kickstarter campaign marked an early public step for DREAMOSIS and DREAMO, taking the concept beyond the screen and putting its first physical-digital proposition in front of collectors.
But the larger idea extends beyond a single release.
DREAMOSIS gives DREAMO somewhere to continue evolving.
Images from everyday life can enter its digital universe and become starting points for something new. DREAMO can exist within that expanding visual world while also appearing as something physical.
The two sides can feed each other.
Something encountered digitally can inspire something physical.
Something physical can return to the digital world.
A new DREAMO can create another chapter.
And another chapter can eventually create another DREAMO.
The collectible is no longer necessarily the merchandise left behind after the entertainment has happened.
It can become part of the entertainment itself.
What Comes After the Blind Box?
The rituals of collecting are unlikely to disappear.
There will still be anticipation.
There will still be editions people want and cannot find.
There will still be the excitement of discovering something before everyone else does.
There will still be objects that sit on shelves for years and somehow become more meaningful with time.
But the character inside the box can now belong to a world that never stops moving.
That is the territory DREAMO and DREAMOSIS are beginning to explore.
A physical character.
A digital universe.
Potentially countless interpretations.
But only certain ones make the journey into the real world.
The silver rabbit is already here.
What it becomes next is still unwritten.
For centuries, people collected what the world gave them.
Then companies created things specifically for people to collect.
Digital worlds gave people things that did not physically exist at all.
Now those worlds are beginning to send things back.
The future of collecting may not be physical or digital.
It may be the journey between them.
Follow DREAMO:https://www.instagram.com/dreamosis.io
Novifolium is a London-based company developing DREAMO and DREAMOSIS, a physical-digital entertainment concept exploring new relationships between characters, creativity, collecting and interactive digital experiences.
DREAMO is Novifolium’s collectible character, designed to evolve through different physical and creative interpretations while retaining a recognizable underlying identity.
DREAMOSIS is the digital universe surrounding DREAMO, using images from the real world as starting points for experiences that connect physical and digital creativity.
DREAMOSIS is available now on iOS and Android:
dreamosis.com/app
