- HAS
-1.40% - 7974.T
+3.02%
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Earlier this month, Nintendo announced a multi-year licensing agreement with Hasbro to create The Legend of Zelda toys from 2027, including six-inch action figures debuting at San Diego Comic-Con 2026, aligned with the planned 2027 live-action film.
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This move extends Hasbro’s reach deeper into premium, story-driven collectibles, reinforcing its role as an IP-focused partner for major entertainment franchises.
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Next, we’ll examine how this Zelda licensing deal, particularly its focus on premium six-inch collectibles, could influence Hasbro’s broader investment narrative.
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Hasbro Investment Narrative Recap
To own Hasbro, you need to believe it can turn its IP and partnerships into more stable, higher margin earnings while gradually reducing reliance on a few blockbuster franchises. The new multi-year Legend of Zelda deal fits that story, but its financial impact is several years away, so it is unlikely to change the near term focus on Wizards of the Coast performance and ongoing pressure from royalty and input costs.
Among recent announcements, the launch of the 24/7 Hasbro Legends free broadcast channel is particularly relevant. It puts legacy brands like Transformers and G.I. Joe in front of large audiences again, supporting the same collectibles and nostalgia thesis that underpins the Zelda partnership, while also highlighting the execution risk that comes with expanding into new media formats and monetization models.
Yet investors should also weigh how rising royalty expenses and licensing dependence could limit the benefit of these IP wins…
Hasbro’s narrative projects $5.5 billion revenue and $1.0 billion earnings by 2029. This requires 4.7% yearly revenue growth and about a $1.2 billion earnings increase from -$222.6 million today.
Uncover how Hasbro’s forecasts yield a $109.93 fair value, a 34% upside to its current price.
Exploring Other Perspectives
Two fair value estimates from the Simply Wall St Community sit between US$109.93 and US$172.60 per share, highlighting how far apart individual views can be. You may want to compare those with the reliance on a few blockbuster franchises, which could make Hasbro’s future performance more sensitive to shifts in fan engagement than headline numbers alone suggest.
Explore 2 other fair value estimates on Hasbro – why the stock might be worth over 2x more than the current price!
