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Fortnite continues to go strong, and while attention is still cast towards the ongoing Fortnitemares event, eyes are starting to shift towards the end of Chapter 7 Season 4.

Sports fans spend hours following their favorite teams, players, podcasts, and traditions. For brands, those interests create opportunities to connect with consumers long before and after the game.

One of the main selling points of the current console generation is that Sony and Microsoft’s machines can finally handle ray tracing (RT) at a decent level. Yet while the PS5 and Xbox Series X can provide moderate ray-traced experiences, the top end of the PC gaming food chain is on an entirely different level.…