Crunchyroll, the world’s largest animation streaming platform, said on the 5th it will team up with Coupang Play to launch the “Crunchyroll Pass.”
Through the Crunchyroll Pass, users can now watch Crunchyroll’s popular and latest buzzworthy titles on Coupang Play as well. This includes “Chainsaw Man The Movie: Reze Arc” and “Demon Slayer: Kimetsu no Yaiba – Infinity Castle, Part 1,” which have gained popularity at home and abroad.
The Crunchyroll Pass will also offer “Tetsunabe Chan!,” which depicts chefs’ fierce battles; the supernatural comedy animation “Let’s Go Ghost Crew,” where a protagonist afraid of ghosts gets entangled in a world of spirits and strange beings; and the action-fantasy animation “Item Power,” which tells the story of a gamer who gains special abilities inside a game.
With this partnership, Crunchyroll will expand its touchpoints with Korean viewers, while Coupang Play will strengthen its animation lineup alongside its existing original content, live sports, movies, and drama. The two companies plan to combine Crunchyroll’s animation content with Coupang Play’s streaming service so that users in Korea can access and enjoy a wider variety of animation more conveniently.
Akshat Sahu, head of Asia and the Middle East and North Africa (MENA) at Crunchyroll, said, “Recently, animation fans have been accessing and enjoying animation in more diverse ways than ever before, including platforms, content formats, and community activities,” adding, “Through our partnership with Coupang Play, we will keep pace with how Korean viewers use content while further expanding opportunities to experience animation.”
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