Comic Con 2026: WildBrain launches "Strawberry Shortcake" pet campaign

Comic Con 2026: WildBrain launches “Strawberry Shortcake” pet campaign – Señal News

Comic Con 2026: WildBrain launches “Strawberry Shortcake” pet campaign

The global entertainment company has unveiled “Purrfect Pets,” a year-long initiative celebrating the animal companions from the iconic franchise, introduced with a charity pet adoption event at San Diego event.

WildBrain has officially kicked off “Purrfect Pets,” a new global brand campaign centered around the beloved animal companions of Strawberry Shortcake and her Berry Besties. Designed to highlight the connection between owners and their pets, the year-long initiative will introduce fresh digital content, interactive activities, and an expanded line of pet accessories and apparel set to roll out in spring 2027. As part of the campaign’s digital outreach, WildBrain has launched a dedicated Instagram account for Strawberry’s pet cat, Custard (@custardthecatofficial), serving as the main social hub for fans.

The campaign made its debut during San Diego Comic-Con weekend with the “Purrfect Pets Pawp Up,” a dedicated pet adoption event organized in partnership with local rescue organization The Animal Pad. Held at Malibu Farm in Seaport Village, the public gathering offered interactive photo opportunities, meet-and-greets with Strawberry Shortcake, product giveaways from licensing partners, and specialized treats for both attendees and their pets. The event opened with an exclusive “Yappy Hour” tailored for digital pet creators to promote responsible pet ownership and animal rescue awareness.

“The pets of Strawberry Shortcake have always been beloved characters in their own right, making Purrfect Pets a natural and heartwarming theme for the franchise. The campaign allows us to tell new stories, showcase fan-favourite characters like Custard and Hopsalot, and create meaningful opportunities for partnerships across pet-themed consumer products, retail, content and live experiences. We couldn’t imagine a better way to kick things off than partnering with The Animal Pad for the Pawp Up, celebrating the joy pets bring to our lives while helping deserving dogs find their furever homes,”said Ben Peace, EVP Franchise, WildBrain.

Through “Purrfect Pets,” WildBrain aims to expand the footprint of the Strawberry Shortcake universe across consumer products, retail partnerships, and live events. The campaign focuses on prominent animal characters from the franchise, such as Custard and Hopsalot, leveraging existing character popularity to drive new licensing category opportunities and experiential activations throughout 2026 and 2027.

WildBrainStrawberry ShortcakeComic Con 2026Ben Peace