Blinkit partners with Pokémon for collectible contest

Blinkit has partnered with Pokémon for a limited-edition collectible campaign featuring Pokémon characters on specially designed Blinkit x Pokémon delivery bags. Consumers can collect different Pokémon featured on the bags and participate in a contest by showcasing their collections on Instagram.

The contest runs from September 1 to October 5, 2026. One winner, selected by a Blinkit-appointed panel, will receive round-trip economy-class flight tickets to Japan for themselves and one companion, with the combined airfare capped at ₹1.5 lakh, including applicable airfare-related taxes and charges.

 
 
 
 
 
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To participate, entrants must collect Pokémon featured on the campaign bags, create an original photo, carousel, video or Reel showcasing their collection, and post it publicly on Instagram while tagging @letsblinkit. Entries will be evaluated on the number and variety of distinct Pokémon collected, which carries a 50% weightage, followed by creativity and originality at 30%, and storytelling and overall presentation at 20%.

The contest is open to Indian citizens and residents aged 18 and above, excluding Tamil Nadu and jurisdictions where participation is prohibited. Participants must have a public Instagram account, follow @letsblinkit, and reside in a city with an operational direct/non-stop flight to Japan. Blinkit x Pokémon bags are subject to availability across eligible locations and orders.

For the complete contest rules, eligibility criteria, and terms and conditions, check the Blinkit website.