Adgully Bureau
| 29 minutes ago
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Shemaroo Entertainment has appointed Avdhesh Kumar as its International Content Lead. In his new role, he will be responsible for strengthening the company’s international content syndication strategy, expanding its global B2B presence, building partnerships with international publishers and distribution networks, and driving business growth across global markets.
Kumar shared the update on LinkedIn, expressing his excitement about joining Shemaroo and contributing to the company’s international growth journey.
He joins Shemaroo from India TV, where he served as National Sales Head for Connected TV (CTV) and YouTube Digital Revenue Monetisation. During his tenure, he focused on driving revenue growth across digital video platforms and connected TV.
Before that, Kumar was Associate Director at Inshorts and Public App, where he played a key role in building the advertising sales function for Public App. He also worked on advertising pricing strategies and developed partnerships with agencies and brands.
Earlier, Kumar spent over eight years at Disney Star in various leadership roles, including Cluster Sales Head and Regional Sales Manager. He led advertising sales for channels such as Star Plus, Star Bharat, Star Jalsha and Jalsha Movies, managing client relationships and revenue growth.
He also had a stint at TV Today Network as Deputy General Manager, handling advertising sales across western and southern India.
With more than 20 years of experience across television, OTT, digital media, connected TV, news, print, radio and advertising sales, Kumar brings extensive cross-platform expertise to his new role at Shemaroo Entertainment.
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People Movement18-Jul-2026international content leadAvdhesh KumarShemaroo Entertainment
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