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AEW lost an insane amount of money on the Fight Forever video game
Fight Forever was a “massive loss” for AEW, which explains why Tony Khan isn’t in a rush to make another video game.
Aug 21, 2026, 3:52 AM UTC
AEW
Cain A. Knightis a hardcore number-cruncher who has analyzed and covered pro wrestling for Cageside Seats since 2014, and followed the sport as a fan going back to the 1980’s.
Insider Gaming’s Mike Straw posted a video tonight that offered details on just how much of a giant money loser AEW’s “Fight Forever” video game ended up being for the company. Straw’s0 million:
“Speaking withsive loss for AEW. That shouldn’t come as a surprise…but just how much they lost might shock people. They lost, according to those who I spoke with, at least 30 million dollars…that’s due to development deadlines being missed leading to internal delays, and ultimately external delays
As I had reported, the original time to release that game was in 2022. It didn’t come out until near Forbidden Door 2023, leading to a lot of extra time in development. And when games take that long, they cost more to make.
It also did not sell all that well. They had their [expectations], but from what I’ve been told, is it got about roughly half of what their expectations were. I don’t have the exact numbers, but the words I was told was, ‘We sold about half of what we were expecting, leading to a big reason why we lost so much.’
Now as far as the future of AEW games, they are interested in it. They are interested in revisiting it, but they are going to do it way down the line. I don’t think there’s anything close. The sources I spoke to said there’s nothing imminent right now. There are rumblings that they had talked to a third party about potentially a licensing deal that way for a game. But when I had reached out to AEW sources on that, they told me in no short words that they didn’t ‘fucking know anything about it.’
So who knows what’s going on with that, but I think all those rumblings can be put to rest, as the person who told me this, the maindeals that the company would sign.”
With the Fight Forever video game losing such a huge amount of money for AEW, it’s no wonder Tony Khan isn’t in a rush to move forward with another one.
What are your thoughts on the future of AEW video games after seeing how Fight Forever lost an insane amount of money for the company? Let me know in the comments below, Cagesiders.
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