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Creative in association withLittle Black Book
Ghost Face Joins Fanta’s Haunted Universe in Global Halloween Collectible Launch
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26/08/2026
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The campaign, developed by WPP Open X and led by Ogilvy, sees the icon from The Scream franchise introduce a limited-edition flavour and extend the brand’s universe further into product, packaging and shopper experiences
Earlier this week, Fanta unveiled Fanta’s Haunted Universe – its first-ever original Halloween entertainment world. Now, the brand is bringing the platform from screen to shelf with a major new seasonal retail launch.
For the first time, the four original characters from Fanta’s Haunted Universe will appear on-pack as part of a limited-edition collectible range. Joining them is a major new addition: Ghost Face, the iconic horror figure made famous by the Scream movies, becomes the first-ever guest character to enter Fanta’s Haunted Universe.
The launch introduces five collectible can designs and a new limited-edition flavour, Ghost Face Punch, extending Fanta’s Haunted Universe beyond storytelling and into product, packaging and shopper experiences.
The Fanta Halloween campaign was developed by WPP Open X, led by Ogilvy supported by VML, WPP Media and WPP Production in collaboration with For People.
Fanta’s Haunted Universe is the brand’s original Halloween entertainment world, bringing together spooky characters, unexpected adventures, and imaginative storytelling inspired by the spirit of the season.
At the heart of Fanta’s Haunted Universe are four original characters inspired by classic Halloween legends. This Halloween, fans can collect them on limited-edition Fanta cans alongside the platform’s newest and most recognisable arrival: Ghost Face.
Ibrahim Khan, global vice president of marketing at Fanta said: “Fanta’s Haunted Universe marks our move from collaborators to creators, building original characters and stories designed to grow beyond a single season. But every haunted universe needs an icon of horror – and there are few more iconic than Ghost Face. We’re thrilled to welcome him into Fanta’s Haunted Universe for Halloween 2026, as we continue building a Halloween world fans can look forward to returning to year after year.”
Partnering with Fun World and Paramount+ to bring Ghost Face to Fanta’s Haunted Universe demonstrates how the platform can evolve beyond brand-owned storytelling, through strategic partnerships and cultural collaborations.
For more than a decade, Fanta has built a strong association with Halloween through entertainment-led campaigns, partnerships and seasonal activations. Fanta’s Haunted Universe represents the next stage of that journey, from collaborating to creating. The addition of Ghost Face demonstrates that approach in action, bringing together one of Halloween’s most recognisable icons with a new platform designed to foster fandom, collectability and ongoing engagement.
The initiative forms part of Fanta’s broader ambition to build deeper connections with gen z consumers through original storytelling, entertainment experiences and culturally relevant collaborations.
R.J Torbert, director of licensing and brand enforcement at Fun World said: “Ghost Face has been a Halloween favorite for decades and is recognised as the ICON of Halloween. We’re excited to see him join Fanta’s Haunted Universe as its first-ever guest character. Bringing together Ghost Face and Fanta creates a fun and unexpected Halloween experience that celebrates everything fans love about the season. It has been a pleasure working with the team at Fanta to bring this project to life.”
Paramount+ and Coca-Cola partnered with Roger Jackson (voice of Ghost Face) to provide the audio for the campaign. The limited-edition Ghost Face Punch range and collectible can designs will be available from select retailers from August. Fanta’s Haunted Universe was created by entertainment studio GRAiL.
Creative in association withLittle Black Book
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