PVR INOX Pictures targets Rs 500 crore revenue, bets on bigger film slate and Hollywood indies
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PVR INOX Pictures targets Rs 500 crore revenue by FY28 as film distribution business expands
The distribution arm of the multiplex chain has increased its film releases to 87 in the first seven months of FY27, from 72 a year ago, and plans to push the number higher.
Maryam Farooqui
November 11, 2026 / 14:54 IST
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PVR INOX Pictures, the film distribution arm of PVR INOX plans to increase its annual revenue from the current Rs 350-400 crore to Rs 500 crore by FY28, Sanjeev Kumar Bijli, Executive Director at PVR INOX Ltd, told Moneycontrol.
The company has already stepped up its distribution activity. It released 87 films in the first seven months of FY27, compared with 72 in the corresponding period last year. The increase is largely the result of an expansion in its distribution business rather than simply greater availability of content, Kumar said.
The larger film slate also means higher investments in acquisitions. Its investment in Indian film releases is expected to be around Rs 200-250 crore in FY27, Kumar said. This is higher than the previous year, although he did not disclose the FY26 investment figure.
Hollywood acquisitions involve comparatively smaller and more conservative investments. PVR INOX Pictures spends around $1 million on acquiring Hollywood films, he added.
Kumar noted that India’s position as a market for independent Hollywood cinema is no longer something studios need to be convinced about.
Gen Z opens up a bigger opportunity
The company believes the growing appetite for Hollywood films in India is being driven by younger audiences, particularly Gen Z.
Films such as Obsession, The Devil Wears Prada 2, The Odyssey and Spider-Man have contributed to what Kumar described as a brilliant year for Hollywood at the Indian box office.
A24’s Backrooms, which PVR INOX Pictures distributed in May collected around Rs 10 crore in India, a significant number for an independent Hollywood release, he said.
The internet has also changed how quickly international film trends reach Indian audiences. A film that generates buzz in the US can become a talking point in India within seconds, making the timing of its Indian release critical.
“These films are almost like perishable items. You cannot delay them because audiences want to watch movies that are hot in America and other international markets,” Kumar said.
This is also why the company moves quickly to acquire titles from studios such as A24, Lionsgate and Black Bear when it spots an opportunity.
Despite its growing Hollywood portfolio, Hindi and regional films continue to account for the largest share of PVR INOX Pictures’ distribution business.
The company’s top-performing releases so far this year underline this trend. Batwara, released in August, leads its list with around Rs 35 crore in net box-office collections.
The second spot has gone to Japanese anime film Doraemon, which collected around Rs 24-25 crore after its October 2 release alongside Drishyam.
Doraemon is the only international film in PVR INOX Pictures’ top 10 this year, with the remaining titles comprising Hindi and regional releases.
Regional cinema has also delivered results. The Malayalam film Bethlehem Kudumba Unit, for instance, was not distributed by the company across India.
Smaller Hollywood films have also surprised the distributor. An independent drama featuring Robert Pattinson and Zendaya collected around Rs 7-8 crore, while The Invite brought in around Rs 5-6 crore.
PVR INOX Pictures has a diverse slate lined up for the coming months, with both established franchises and smaller independent films in focus.
Among the bigger Hollywood releases, the company is betting on Godzilla Minus Zero and the latest instalment of The Hunger Games, both scheduled to release on November 20. Kumar expects the two titles to perform well, given their international box-office potential and popularity among younger audiences.
However, the company faces a screen-allocation challenge as Ramayana continues to perform strongly across India.
Among the smaller titles, Kumar is particularly optimistic about I Play Rocky, which tells the story behind the making of Sylvester Stallone’s Rocky, and Artificial, directed by Luca Guadagnino and starring Andrew Garfield.
Both films have the potential to collect up to Rs 10 crore if they connect with audiences, Kumar said.
The Hindi slate includes Eetha, releasing on December 4, Akshay Kumar’s Mauja Hi Mauja and Salman Khan’s Monster, scheduled for March.
Maryam Farooqui is Senior Correspondent at Moneycontrol covering media and entertainment, travel and hospitality. She has 11 years of experience in reporting.
first published: Nov 11, 2026 02:54 pm
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Maryam Farooqui
