From CES to LA studios: a full-service entertainment

K-EnterTech Hub’s CES 2027 Entertainment Tech Insight Tour runs from Digital Hollywood, C Space and Sphere to Los Angeles, for 15 million won per person

K-EnterTech Hub and smartcms will run a full-service entertainment-tech tour linking CES 2027 and LA: Digital Hollywood’s cinematic-AI, microdrama and creator sessions, C Space, Sphere and the Jan. 7 conference, then LA studios and museums. 15 million won per person.

K-EnterTech Hub and smartcms will run the CES 2027 Entertainment Tech Insight Tour, a full-service program combining CES 2027 — Jan. 6–9 in Las Vegas — with visits in Los Angeles. The fee is 15 million won per person.

Round-trip flights, hotels, local transport, CES registration, show and session tours, networking, the conference, the LA program and a report are all included, with K-EnterTech Hub staff traveling with the group from departure to return. It is the only CES tour dedicated to entertainment tech.

This year’s theme: from AI adoption to AI revenue

The Consumer Technology Association, which runs CES, has framed CES 2027 around moving from AI adoption to AI revenue. “What matters for companies is what results AI delivers for revenue growth and operating efficiency,” Brian Comiskey, CTA’s vice president of innovation and trends, said in Seoul on Oct. 13. The show is organized around foundation (AI, chips, energy), transformation (robots, autonomous cars, smart homes) and exploration (quantum, space).

Entertainment faces the same question. Generative AI has cut the cost of making video; how to earn from it and protect quality is the common thread of this year’s sessions. CES 2026 drew 148,392 attendees and more than 25 entertainment panels and events, and Korea sent more than 13,000 attendees and nearly 800 companies.

Jan. 5, Digital Hollywood: cinematic AI, microdramas and the creator economy

The tour opens on Jan. 5, the day before the show floor opens, at Digital Hollywood at ARIA, a CES partner program now in its 28th year. The day begins with a leadership roundtable featuring AWS, Adobe, WPP and Stability AI.

Sessions track the industry’s live debates. In “Cinematic AI,” AI studios such as Secret Level and Metaphysic discuss AI production for Hollywood and brands. “In the Age of AI Slop, Quality Is the New Currency” examines the value of human creative judgment, and “Microdramas & Vertical Networks” looks at short serialized formats. Sessions on creator monetization, Hollywood IP franchises and the realignment of streaming and podcasts feature speakers from Warner Bros. Discovery, Paramount, IMDb, Microsoft and Google.

Digital Hollywood at CES 2027 sessions (Jan. 5, ARIA East Level 1, Joshua 8 and 9, Pacific Time)

C Space and Sphere: where content and advertising meet

CES is dominated by electronics, cars and AI chips, but broadcasters, streaming services, ad agencies and content companies gather at C Space around the ARIA resort. The tour centers on C Space’s media and marketing sessions and lounges, and also covers the LVCC Central Hall brand exhibits, the AI-focused North Hall and the Eureka Park startup area as needed.

At 5 p.m. on Jan. 6, Lenovo holds its Tech World event at Sphere, the venue whose segment revenue rose 14% last quarter on an AI-remade “The Wizard of Oz.” The tour also visits CES 2027 Innovation Award entertainment-tech booths, including Hyundai Mobis’s in-vehicle entertainment display, Soulart’s motion tracker for VTubers and LG’s art-tech OLED TV.

Jan. 7: Entertainment Tech Conference at Caesars Palace

On Jan. 7, K-EnterTech Hub and smartcms host an Entertainment Tech Conference at Caesars Palace on generative-AI content, immersive venues, streaming and the creator economy. Networking meetings with local agencies and companies are arranged through K-EnterTech Hub’s Nevada network, including the Governor’s Office of Economic Development, Clark County and Film Nevada.

Los Angeles: studios, the Lucas Museum and Dataland

After CES the group moves to Los Angeles to visit Hollywood studios, the Lucas Museum of Narrative Art and Dataland, drawing on K-EnterTech Hub’s local network to see production sites, immersive exhibitions and entertainment-tech companies.

Planned schedule

• Tue., Jan. 5: Digital Hollywood (ARIA), all-day sessions
• Wed., Jan. 6: CES opens; LVCC Central and North Hall tours; Lenovo Tech World at Sphere (5 p.m.)
• Thu., Jan. 7: C Space tour; K-EnterTech Hub Entertainment Tech Conference (Caesars Palace)
• Fri., Jan. 8: Eureka Park and award-winner booths; networking with local agencies and companies
• From Jan. 9: Los Angeles — studios, Lucas Museum, Dataland — then return

Details and venues may change.

Participants receive the roughly 100-page CES 2027 Entertainment Tech Report with analysis of Digital Hollywood sessions and key exhibits. Sign up at the kentertechhub.com shop. Contact: Nam Hyun-jung, CEO of smartcms (operation@smartcms.co.kr, +82-10-7644-8812).