Linkworld SEA has yet again created another awesome campaign for the gaming community alongside Mobile Legends Bang Bang. The team was able to LINK the gaming world to the real world! Bridging the gap between the game and the community, it once again brought gaming to life in Metro Manila!
Starting on Oct 1, Linkworld and Mobile Legends Bang Bang will be taking over BGC! With Linkworld SEA being part of the campaign through lamppost banners, Market Market Glass Facade, BGC Dual LED billboards, Market Market Creative Ads, Design for the Mobile Legends bus shed, and all of the amazing content and with that the team was able to bring the celebration of Mobile Legends’ 10th anniversary from the screen to the real world, allowing the entire community to enjoy and celebrate together! Several people have already been seen taking photos, videos, and generally having an amazing time at the different OOH! Just look at these photos!
And they did not stop there; they even took over NAIA Terminal 1, welcoming the players with a BANG! Mobile Legends Bang Bang greeted them as they got off the plane and welcomed them to PH! Showing off that MLBB is the game of the country!
When we asked the head of sales for Linkworld PH, Eunice Francisco, about the impact of the OOH on the gaming community, here is what she had to say: “It highlights the Philippines as a strong gaming and esports market, while showcasing MLBB’s impact and iconic heroes through a highly visible nationwide OOH presence”. Eunice led the entire campaign and has been the mind and the heart behind what is now one of the biggest OOH campaigns of MLBB.
Seth Cruz, their Head of Marketing, also shared the creative process behind the designs that the community has come to love. He said, “When we were brainstorming with the creative team, we thought about what kind of design MLBB players would love and be proud of. We wanted something that would make them stop, take a photo or selfie, and feel proud to be part of MLBB’s journey.”
For the MLBB bus shed design, Seth shared, “We made it bright and vibrant to represent the fire and passion of every Filipino MLBB player.” He also mentioned that the timing was perfect with the arrival of the ‘Ber’ months, making the bright and festive design even more fitting.
Lastly, he shared, “At the end of the day, our goal was simple: to make the MLBB community happy and create something they’d be proud to capture and share.”
Seth is the creative visionary and marketer who brought the vision of Mobile Legends to life for the entire community to enjoy!
Linkworld has continuously grown in just a few years and has done several amazing campaigns and When asked about the future plans for the gaming community by Linkworld here is what their Country Manager, Phillip Sebastian has to say “We have so much incredible campaigns lined up for the entire gaming community and we will continue to give fun and amazing events that will link the gaming world to the real world and be one of the best agencies out there that will make the community a happy and better place!”
The Linkworld team also has the best supporting team members: Ben Joel Naval as head of operations! Mon Asuncion – Accounts Manager, Gelyn Asuncion as their Project Manager, and Jesus Emutan as the lead designer; with all their tireless efforts combined, the team has created several game-changing campaigns for the entire gaming community, and in just 2 short years, they have risen to be one of the top gaming agencies in PH for OOH, Video Production, event productions, and talents!
