Industry UpdatesMedia Samosa
Reliance Broadcast Network introduces integrated media and entertainment platform
Reliance Broadcast launched ONE BIG WORLD, bringing its radio, digital, news, DOOH and experiential businesses under one integrated media and entertainment platform
Social Samosa08 Jul 2026
17:09IST
New Update
Reliance Broadcast Network Limited (RBNL) has launched ONE BIG WORLD, a new integrated media and entertainment platform that brings together its radio, digital, news, digital out-of-home (DOOH) and experiential businesses under a single brand
The platform is built on the legacy of BIG FM and represents a shift from operating separate business verticals to an integrated media ecosystem
The platform reaches more than 500 million monthly users through 67 BIG FM radio stations, the BIG News Network, more than 100 million lifetime BIG LIVE users, a social media reach of over 20 million users and more than 5,000 BIG DOOH screens across over 75 cities
The launch also includes the introduction of new offerings such as BIG FM One, BIG Experiences and BIG Vibe, with a focus on expanding the company’s presence in hyperlocal, vernacular digital and experiential media
Commenting on the launch, Sahil Mangla, Chairman, RBNL, said, “For nearly two decades, BIG FM has built deep-rooted trust, hyperlocal relevance, and an unmatched emotional connection with Indian audiences. ONE BIG WORLD is our strategic response to the evolving, non-linear consumer journey. It transforms Reliance Broadcast from a radio broadcaster into an indispensable daily companion – seamlessly integrating radio, news, digital, DOOH, and live experiences into one cohesive, AI-powered ecosystem. Backed by marquee investors and leading business groups, this marks a bold new chapter in building India’s most progressive, connected, and trust-backed media powerhouse.”
Ashit Kukian, CEO, RBNL, added, “With ONE BIG WORLD, we are unlocking a new dimension of value for consumers and advertising partners. Brands no longer need to piece together fragmented campaigns. We offer robust, 360-degree, in-house solutions – from content creation to multi-channel distribution and on-ground activations across Radio, News, Digital, DOOH, and experiential platforms. This unified approach delivers deeper engagement, greater scale, and measurable business outcomes with real ROI.”
The platform is built around three business segments
The first includes BIG FM, which operates 67 stations across India and reaches more than 340 million listeners in over 1,900 towns and 1.2 lakh villages. It also includes BIG News Network, a digital-first news platform that the company plans to expand with additional regional channels and a business news channel, and BIG DOOH, a transit-focused digital out-of-home network with more than 5,000 screens
The second segment focuses on digital products, including BIG FM One, an AI-powered audio and video platform offering vernacular, hyperlocal and personalised content with integrated commerce features. It also includes BIG LIVE, which the company said has more than 100 million lifetime users, and BIG Social Connect, its social media network with a reach of more than 20 million users
The third segment covers experiential businesses, including BIG Vibe, a live entertainment platform focused on youth-oriented events, BIG Concerts & IPs, which manages concerts, awards and festivals, and BIG Experiences, a business focused on meetings, incentives, conferences and exhibitions (MICE), brand launches and corporate events
The launch comes as audiences increasingly consume content across multiple platforms and advertisers seek integrated media solutions spanning radio, digital, news, out-of-home advertising and live experiences
Big FMintegrated MediaReliance Broadcast Network
