SAN DIEGO (FOX 5/KUSI) — Nickelodeon has declared July 14 “SpongeBob Day” with several exclusive events, including pop-up activations in downtown San Diego for San Diego Comic-Con 2026
The first-ever global celebration of “SpongeBob Day” will take place July 14 with several cross-platform activations, coinciding with SpongeBob SquarePants’ birthday, Nickelodeon and Paramount announced
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San Diego Comic-Con SpongeBob activation
San Diego Comic-Con is taking over downtown San Diego from July 23-26
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Ahead of Nickelodeon’s “SpongeBob Day” and San Diego Comic-Con, The New Children’s Museum in downtown San Diego will hold SpongeBob SquarePants-inspired multi-space activations starting July 11
The New Children’s Museum is located in downtown San Diego at 200 W Island Avenue
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Voice of SpongeBob holds exclusive TikTok live
The voice of SpongeBob SquarePants, Tom Kenny, will be hosting a TikTok live event that starts at 6 p.m. (ET) on July 14 with behind-the-scenes commentary and three never-before-seen alternate endings of the episode “Shanghaied.”
Plus, Kenny will be giving first looks at upcoming specials: the hour-long SpongeBob SquarePants “Merry Christmas, Mr. Plankton” and The Patrick Star Show Halloween episode “Scary Tales.”
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He is even expected to reveal new exclusive toys and additional surprises
Patrick Star YouTube channel and music release
The day also comes with the launch of the Patrick Star Official YouTube channel, that will feature clips, shorts, compilations and live streams spotlighting characters from The Patrick Star Show and SpongeBob SquarePants
Fans can also expect the first-ever music release from The Patrick Star Show. The single, “Watch Out for That Rake,” drops on streaming platforms July 9. The “Patrick Star Superstar” full album will be available for presale beginning July 14
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SpongeBob Day Roblox drops
SpongeBob Day also comes with new Roblox drops and in-game content in the SpongeBob SquarePants Tower Defense game
SpongeBob Day at Nickelodeon’s hotels and attractions
Nickelodeon’s hotels and attractions — including Nickelodeon Hotels & Resorts in Punta Cana and Riviera Maya, and Nickelodeon Universe theme parks at Mall of America and American Dream — will be taking part in SpongeBob Day
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SpongeBob Day meme takeover
The sea sponge will be taking over the Internet on SpongeBob Day. SpongeBob will be crashing the world’s most iconic memes in a global marketing activation
During SpongeBob Day, fan-favorite episodes will be streaming on Nickelodeon with all-day marathons on Nicktoons and Nick Pluto and a SpongeBob takeover on Nick.com
SpongeBob SquarePants has been around since July 17, 1999, created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif
Stay with FOX 5/KUSI for more off-site studio activation announcements, booth giveaways and themed pop-ups and cafes that will start showing up across downtown San Diego
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