- HAS
+0.95% - MAT
-0.37% - JAKK
-0.23%
For Immediate Release
Chicago, IL – August 10, 2026 – Today, Zacks Equity Research discusses Hasbro, Inc. HAS, Mattel, Inc. MAT and JAKKS Pacific, Inc. JAKK.
Industry: Toys – Hobbies – Games
Link: https://www.zacks.com/commentary/2970917/3-toys-games-stocks-poised-to-benefit-from-industry-tailwinds
The Zacks Toys-Games-Hobbies industry is poised for steady growth, driven by continued demand for licensed merchandise, product innovation and expanding opportunities in collectibles and digital-connected play. Toy makers are increasingly leveraging blockbuster entertainment franchises, strategic licensing agreements and brand extensions to keep consumers engaged across multiple age groups.
At the same time, improving retail inventory levels, a resilient holiday spending outlook, expanding e-commerce channels and disciplined cost management are supporting profitability. These favorable trends are expected to benefit leading industry players such as Hasbro, Inc., Mattel, Inc. and JAKKS Pacific, Inc. as they strengthen their product portfolios and capitalize on evolving consumer preferences.
Industry Description
The Zacks Toys-Games-Hobbies industry comprises companies that design, manufacture and sell various games and toys. While traditional toymakers primarily focus on marketing and selling action figures, accessories, dolls, youth electronics, and arts and crafts, other industry players develop and market content and services on video game consoles, personal computers and mobiles.
Some industry participants offer video game platforms, playing cards, Karuta and other products, as well as handheld and home console hardware systems and related software. Some companies develop and operate retail and online military simulation games, and offer both multi and single-player games.
4 Trends Shaping the Future of Zacks Toys – Games – Hobbies Industry
Licensed Franchises Continue to Drive Consumer Demand: Licensing remains one of the strongest growth engines for the Toys industry. Partnerships with major movie studios, streaming platforms, gaming companies and sports organizations enable toy manufacturers to capitalize on popular characters and franchises through action figures, dolls, board games and collectibles.
Frequent content releases help sustain consumer interest, while established in-house brands continue to attract loyal customers. By regularly refreshing product assortments and expanding franchise-based offerings, companies are well positioned to generate repeat purchases and strengthen their competitive positions.
