Kylie Jenner is keeping up with the Angels.
The Kardashians star made made her Victoria’s Secret Fashion Show debut on Oct. 18, becoming the first non-Angel to model the famed Fantasy Bra after the lingerie piece’s eight-year absence from the catwalk.
In donning the $50 million bustier—which featured a yellow diamond centerpiece worth $22 million alone, as well as 4,410 other natural diamonds—she joined the ranks of past models such as Gisele Bündchen, Heidi Klum, Tyra Banks, Adriana Lima, Alessandra Ambrosio andCandice Swanepoelwho were bestowed the prestigious runway honor.
So, why did Victoria’s Secret choose to Jenner for this year’s show-stopping moment?
“Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing,” Victoria’s Secret chief creative officer Adam Selman explained in a Vogue interview published Oct. 18. “That’s the exact same thing that we do. Like, the show is so big, it’s true entertainment, and I think that she is a great catalyst for that.”
“She’s really created her own culture, which—how many people can say that?” he continued, explaining that the “big idea for the show was fandomonium.”
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See Gigi Hadid, Kylie Jenner & More Stars on Victoria’s Secret Fashion Show 2026 Runway
“I think it’s an interesting pairing that we’re giving the fans: we’re giving them what they want with this amazing Fantasy Bra, and we’re going to put it on an unexpected talent who has a massive following and massive cultural impact,” Selman added. “I think it’s fun. I think it’s really joyful, and I think it’s fun to celebrate in a different way that people aren’t going to expect.”
Dimitrios Kambouris/ for Victoria’s Secret
And this year’s Fantasy Bra was “almost museum quality.”
Weighing just a little under 4 lbs., the bra took 15 Jacob & Co. craftspeople more than 1,000 hours to build it.
“Remember, this bra is made entirely of gold and diamonds—there is no fabric,” designer Jacob Arabo told Vogue. “So getting the right fit and making sure it could move naturally with the body was not easy.”
That’s why he said the “biggest challenge was making sure the bra was comfortable to wear while keeping true to the design.”
“Even with exact measurements, what looks good on paper doesn’t always work the same way on the body,” Arabo continued. “Every curve, every diamond, and every piece of gold had to be carefully placed so the bra would be both beautiful and comfortable.”
But for Jenner, who was cheered on by boyfriend Timothée Chalametand Kris Jenner during her walk down the runway, she and the Fantasy Bra were a match made in heaven. As the 29-year-old captioned a close-up herself wearing the bra in an Oct. 18 Instagram Story, “BEST DAY EVER.”
To see Jenner and more Victoria’s Secret models at the 2026 fashion show, keep reading…
Michael Buckner/WWD via Getty Images
View More Photos From Victoria’s Secret Fashion Show 2026: Models on Runway
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