DALLAS, Sept. 1, 2026 /PRNewswire/ — Sports entertainment leader, Topgolf announced today a new partnership with Family Entertainment Group (FEG), naming the <a href="https://comicvibe.com/how-to-watch-byu-footballs-2026-season-opener-vs-utah-tech/” title=”How to watch: BYU football's 2026 season opener vs. Utah Tech”>seasoned entertainment operator as its newest arcade partner across nearly 100 Topgolf venues throughout the United States. The phased rollout, which began in June and will continue through December 2026, will expand Topgolf’s all-day entertainment offerings with custom-designed arcade and game-room experiences tailored to each venue’s local market, following a successful pilot at seven locations that delivered strong guest response.
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The collaboration represents another step in Topgolf’s continued investment in creating more engaging, all-day entertainment destinations. By bringing FEG’s expertise in designing and operating best-in-class arcade experiences to Topgolf venues nationwide, Topgolf will continue to evolve each venue with entertainment offerings tailored to its guests and local market.
“At Topgolf, we’re always looking for ways to elevate the guest experience and really be the Ultimate Sports, Entertainment and Golf Destination,” said David McKillips, Chief Executive Officer of Topgolf. “Bringing Family Entertainment Group into nearly 100 of our venues adds another way to play and connect. By thoughtfully curating experiences for each location, we’re giving our guests even more reasons to visit, stay longer and create memorable moments with family and friends.”
FEG is recognized as one of the industry’s leading developers and operators of entertainment attractions, with decades of experience creating immersive arcade and amusement experiences in family entertainment centers, resorts, casinos and hospitality destinations around the world.
“Topgolf built one of the most innovative venues in hospitality,” added Rex Jackson, CEO of FEG. “FEG builds the games expertise that goes inside it. Bringing those together across 94 locations is the kind of partnership that raises the guest experience for both of us.”
Rather than taking a one-size-fits-all approach, Topgolf and FEG will customize each location’s entertainment mix — from interactive augmented darts experiences in bar and lounge spaces to family-friendly arcades and redemption game rooms designed to engage guests of all ages. The flexible approach ensures every venue delivers an entertainment experience that complements its unique guest demographic while expanding opportunities for play beyond the hitting bays.
The nationwide expansion follows a successful pilot program launched in May 2026 at seven Topgolf venues — Dallas, Fort Worth, The Colony and Grand Prairie, Texas; Orlando and Lake Mary, Florida; and Buford, Georgia — where FEG-curated arcade and game-room experiences were tailored to each location’s guest profile. Guest response to the pilot was overwhelmingly positive, giving Topgolf and FEG the confidence to scale the program across 94 venues nationwide.
The rollout of FEG-managed entertainment experiences is underway across participating Topgolf locations nationwide, with each installation thoughtfully designed to complement the venue, its guests and the overall Topgolf experience.
As Topgolf continues to innovate and diversify its entertainment offerings, this partnership underscores the company’s ongoing commitment to creating destinations where great food, golf, games and unforgettable moments come together under one roof.
Drawing on results from the pilot program, FEG is curating a mix of arcade, redemption and immersive games for each venue. The lineup varies by location, but commonly includes:
- Sports & Arcade Classics: Golden Tee PGA Tour, NBA Superstars, World Football Pro, World Cup Tournament, Quarterback Pro, Chexx Hockey, Hyper Pitch, Sink It, Pop-A-Shot Basketball (Tournament), Air Hockey, Jet Darts, Open Ice Quad and Step Maniax
- Racing & Driving: Daytona, Super Bikes 3, Cruis’n Blast, Fast N’ Furious and Jackpot Racers
- Immersive & Themed Experiences:Halo (Fireteam, Raven and 2-player tethered formats), Jurassic Park Environmental and Angry Birds Boom
- Redemption & Family Favorites: Toy Box Mega, Toy Box 4-Player LCD, Photoma photo booth, Duck Depot, Candy Ticket, Vortex Max XL Crane, E Claw 900, Hit the Spot, Ice Ball, Mega Shot, Connect 4 Deluxe and Grand Piano Keys
- Bar & Lounge Exclusives: Pabst Purrfect Pour PBR and Topgolf Medallion Vending
Topgolf is the ultimate instigator of play. Thanks to our 100+ venues around the globe, which are powered by industry-leading Toptracer technology, we’re leading the charge of modern golf. We offer a variety of tech-driven games, a top-tier food and drink menu, space to host large events, and a vibe focused on more play for all. To learn more, plan an event or make plans to come play around, visit www.topgolf.com.
About Family Entertainment Group
Family Entertainment Group (FEG) is a leading North American provider of arcade and attraction management, custom attraction development, and technology solutions for family entertainment centers, resorts, casinos, waterparks and amusement parks. With more than 20 years of industry experience, FEG partners with venues nationwide – including Cedar Point, Kalahari Resorts & Conventions, OKANA Resort & Indoor Waterpark and The Westin Maui Resort & Spa – to enhance guest engagement and maximize revenue. FEG also owns and operates family entertainment centers under the In The Game, Max Action and Bonkers brands. The company is headquartered in Itasca, Illinois.
Q: What is being announced?
A: Topgolf has named Family Entertainment Group (FEG) as its newest arcade partner, bringing FEG-designed and operated arcade, redemption game room, and augmented darts experiences to nearly 100 Topgolf venues across the United States.
Q: How many Topgolf locations will be affected?
A: Approximately 94 venues nationwide, rolling out in nine phases from June through December 2026.
Q: Will every venue get the same entertainment offering?
A: No.TopgolfandFEGare customizing the entertainment mix by location — including augmented darts in bar and lounge areas and family-friendly arcades and redemption game rooms — based on each venue’s guest demographic and local market.
Q: Who are the executives leading this partnership?
A: David McKillips, Chief Executive Officer of Topgolf, and Rex Jackson, CEO of Family Entertainment Group.
Q: When does the rollout begin and end?
A: The first phase began in Parsippany in June 2026; installation continues in monthly phases through December 2026, when the final markets, including South Florida, are scheduled to — come online.
Q: Why is Topgolf adding arcade experiences to its venues?
A: Topgolf says the partnership expands entertainment beyond the hitting bays, encouraging guests to visit more often, stay longer, and create memorable moments with family and friends — part of its broader goal of being the Ultimate Sports, Entertainment and Golf Destination.
Q: Has this concept been tested before the national rollout?
A: Yes. Topgolf and FEG piloted the concept starting May 15, 2026, at seven venues — Dallas, Fort Worth, The Colony and Grand Prairie, Texas; Orlando and Lake Mary, Florida; and Buford, Georgia. Guests responded enthusiastically to the customized arcade and game-room experiences, which informed the decision to expand nationwide.
