The Out-of-Touch Adults’ Guide is your roadmap to what the younger people are up to. This week, discussions of what “quiet on the creek” means, why kids are calling each other “Tylenol babies,” and what “corny on the bob, off the bob” means take us into some surprisingly choppy water. Because just like all of us, young people are wrestling with cultural appropriation, questionable health advisories, and issues of race and identity. But they’re doing it with memes.
What does “quiet on the creek” mean?
Kids are exhorting one another to be “quiet on the creek” this week, usually in a stage whisper. The phrase’s definition should be familiar to any angler: You have to be quiet on the creek so you don’t scare the fish away. Extend that a bit and you have a colorful way of saying “keep it on the down low” or “be cool.”
But there’s a second more more charged meaning of “quiet on the creek.” When it originally took off online, clueless people asked “what does it mean?” and the response from many was to not explain it, to gatekeep the definition, first because it was regarded as AAVE and people are understandably tired of AAVE being co-opted, but also because when slang is explained, the fizz disappears and you end up with the verbal equivalent of flat champagne.
Among those exhorting people to not talk about quiet on the creek is the rapper who popularized the phrase, Saucy Santana. Saucy posted this video exhorting others to be more quiet on the creek about quiet on the creek:
All respect to Santana, but it’s not hard to suss out the definition of “quiet on the creek” if your dad ever took you fishing. I understand the impulse to protect slang from being watered down, but the internet is relentless: Once a phrase goes viral, no matter where it came from, the original context is stripped away, and people are going to say what they say, regardless of the politics behind it. Anyway, you should check out Santana’s song and support their career because they are good at this shizz.
Controversy aside, the phrase has become popular enough that it’s being used in a ton of online videos of people in movies and TV being quiet on the creek, like this:
What’s up with the controversial “that’s just the way it is” videos?
Since we’re on the subject of over-exposure watering down Black people’s slang and culture online, let’s talk about the strange case of “That’s Just the Way It Is.” Early in the week, the hashtag thatsjustthewayitis was combined with the chorus of Tupac’s “Changes” and used to comment on racism in videos like these:
Soon after “that’s just the way it is” took off, people predicted how it would be coopted, posting videos like these that are basically parodies of how white people would make the meme about them, substituting legit concerns for mistaken Starbucks orders and whatnot:
Depressingly, this kind of co-optation happens all the time, but in this case, I’m having trouble finding many actual examples of videos of the phrase/meme being co-opted by white people. There are a few out there, but they seem to be getting way fewer views than the commentary on them.
What do you think so far?
I have no doubt this phrase would have been more widely misunderstood and misused as it became more popular, but there doesn’t seem to have been enough time. So the “that’s just the way it is” meme has become about the predictable adoption of Black culture, while skipping “the middleman” of the actual co-opting, almost like a preemptive defense against cultural gentrification. And that’s without even mentioning that Tupac’s song is built around the chorus to Bruce Hornsby’s “The Way it is,” which is one of whitest songs ever.
What is a “Tylenol baby”?
In September 2025, President Trump and Health and Human Services Secretary Robert F. Kennedy Jr. held a press conference announcing a scientifically dubious link between the use of acetaminophen (the active ingredient in Tylenol) by pregnant women and autism. Kids immediately weaponized “Tylenol baby” and have used it ever since to roast their pals.
Middle schoolers tend to care more about finding new ways to insult each other than they do about FDA research, so the phrase generally isn’t meant to suggest anyone actually has autism. It’s a way for people who don’t know any better (yet, hopefully) to use the societal stigma of autism to say, “you’re a dope” or “you’re acting foolish.”
Viral video of the week: Corny on the Bob
The final slang phrase in this week’s dive into youth and race relations is “corny on the bob,” it means “corn on the cob,” and has not been co-opted or stolen from AAVE, nor does it insult anyone with a disability. Instead, it’s a catchphrase of Patty Miller, an unexpected online star whose cooking and eating videos regularly rack up millions of views based on her unique personal presentation and her colorful way of pronouncing words. In this video, she shows off the “liver and engines” she made and her “corny on the bob, off the bob.”
Look, I wouldn’t eat that slop with your mouth, but that doesn’t mean I don’t have a place in my heart for the internet’s new meemaw.
