As regional-language content continues to drive OTT consumption across India, Tata Play Binge has expanded its regional entertainment portfolio with the addition of ETV Win, the Telugu-first streaming platform from the ETV Network. The partnership gives subscribers seamless access to one of the country’s most extensive Telugu entertainment libraries through a single destination.
Over the past few years, audiences have increasingly gravitated towards stories rooted in their language, culture and lived experiences, making regional content a key growth driver for the streaming ecosystem. Telugu entertainment, in particular, has emerged as one of the most vibrant content categories, with audiences actively seeking a mix of originals, movies, television programming and live content
With ETV Win now available on Tata Play Binge, subscribers can explore a rich catalogue spanning virtually every facet of Telugu entertainment. The platform offers 499+ Telugu movies, 130 original films
(WIN Originals and Ushakiron Films), popular serials, exclusive content, kids’ programming, special events and original web series. Viewers can also access seven live ETV channels, including ETV Telugu, ETV Plus, ETV Cinema, ETV Abhiruchi, ETV LIFE Spiritual, ETV Andhra Pradesh and ETV Telangana
Moreover, the platform is home to popular titles such as Constable Kanakam 2, Dhee, 90’s, AIR, Anaganaga, KA, Little Hearts, Papam Pratham, Raju Weds Rambai and Sri Chidambaram, offering something for every kind of Telugu entertainment enthusiast
Tata Play Binge’s growing multilingual ecosystem finds in ETV Win a natural and complementary addition, one that strengthens its regional offering in a meaningful way. As appetite for homegrown stories continues to grow across India, collaborations like this one point to an exciting direction for the future of regional streaming. The addition of ETV Win further reinforces Tata Play Binge’s commitment to bringing the best regional stories from across India to audiences through a single, seamless entertainment destination.
Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said, “Regional storytelling is reshaping India’s entertainment landscape, and Telugu content continues to be one of the strongest drivers of audience engagement. Tata Play has shared a longstanding association with the ETV network, and we are delighted to further strengthen this relationship with the addition of ETV Win on Tata Play Binge. ETV Win’s extensive catalogue, coupled with its strong connection with Telugu audiences, makes it a valuable addition to our growing content portfolio, further enhancing the entertainment choices available to our subscribers.”
K. Bapineedu Choudary, Managing Director, ETV Win, said “For decades, ETV has been a familiar presence in Telugu households, evolving alongside audiences and their viewing preferences. As consumption increasingly shifts across screens and platforms, our focus remains on making Telugu entertainment accessible wherever viewers choose to watch it. Our longstanding association with Tata Play has been instrumental in helping us connect with audiences over the years, and we are pleased to extend that relationship through ETV Win’s presence on Tata Play Binge. This partnership creates new opportunities for viewers to discover the depth and diversity of Telugu entertainment from beloved television programming to originals and films through a convenient and unified streaming experience.”
