Whether transforming their homes with richly layered decor, dressing up in Target-exclusive K-Pop Demon Hunters costumes or filling their candy bowl with festive favorites, guests will discover an assortment that screams style at Target this Halloween. It’s another example of Target’s merchandising authority in action, bringing the season’s biggest trends and culturally relevant moments together, all at an incredible value.
As guests continue to shop earlier for Halloween, they’ll find even more to love throughout this year’s assortment, with nearly 70% of the collection new and about 60% available only at Target. Just as exciting are the prices, with 60% of decor under $10 and half of all costumes and accessories under $25.
Guests will find even more to love throughout this year’s assortment, with nearly 70% of the collection new and about 60% available only at Target.
“Our guests are looking for more than simple Halloween decorations or costumes. They want the latest trends, meaningful ways to celebrate with family and friends, and products that reflect the fandoms they’re excited about,” said Cara Sylvester, executive vice president and chief merchandising officer, Target. “This year’s assortment does just that, with elevated decor, fan-favorite characters, seasonal treats and creative family activities that make it easy to create memorable Halloween moments without compromising on style or value.”
Home decor that frights and delights
This year’s Halloween decor strikes the perfect balance between refined and fun. Hyde & EEK!Boutiquebrings playfulness to every space, with many pieces priced at $10 or less, while Threshold’s new collection arriving later this month offers elevated decor inspired by today’s home design trends.
Hyde & EEK! Boutique favorites:
Coming soon: Threshold’s Halloween collection features glass pumpkins, rattan decor, haunted village pieces and entertaining favorites that bring elevated Halloween style home.
Little Halloween fans can join the fun with plushies, themed building sets and mini figures, while the upcoming Pillowfort Monster collection features weighted plush and hooded blankets inspired by artwork created by kids.
Must-have costumes for every fandom
From beloved classics to this year’s breakout sensations, Target’s costume assortment brings the biggest fandoms to life in style. With Target exclusives, expanded collections and options for the whole family, guests will find all the fan-favorite looks at great prices.
This year’s standout costumes include:
- K-Pop Demon Hunters, including a Rumi costume that’s ready to take center stage
- Even more Pokémon. We’ve expanded the assortment from 10 costumes last year to 26 this season, including favorites like Jigglypuff
- More fan-favorite characters, including Toy Story, Super Mario, Spider-Man and more Marvelheroes
Where trend meets treat
Whether guests are filling the trick-or-treat bowl, planning a Halloween party or settling in for a cozy fall night, Target’s food and beverage lineup has every celebration covered with budget-friendly bites, sips and sweets that elevate every spread.
- Trending treats like the Target-exclusive Nerds Gummy Clusters Halloween Variety Mix, Nutty Fruity Dubai Chocolate, Drizzilicious Pumpkin Spice and Apple Pie flavors, Bloom Sparkling Energy Pear Scare and better-for-you treats from brands like JoyRide
- Favorite Day sweets and snacks, including Swedish Style Candy Mix, Sour Gummy Wands, Ghost Shaped Cake Pops, Gummy Worm Whipped Cream, Fright Bites Tortilla Chips and Salted Cinnamon Maple Mini Rice Cakes
- Cozy fall picks and easy entertaining, including Good & Gather soups and comfort foods, ghost- and pumpkin-shaped pizzas and seasonal bakery treats
More ways to celebrate the season
From design-forward DIY kits to baking sweet treats, Target has everything busy families need to make the most of the season. Mondo Llama Pumpkin Mosaic Art Kits, Gem Art Bat DIY Kits, a Light-Up Pumpkin Carving Kit and Favorite Day Brain Cupcake Kits help turn simple traditions into lasting Halloween memories.
Whether guests are shopping in store, using Drive Up or choosing Order Pickup, Target makes it easy to bring home stylish Halloween finds, all in one trip.
