Browsing: YouTube

Across the past two years, a perceivable trend has emerged in the world of digital gaming. Twitch, once synonymous with the world of streamers, has seen its market share dip as rivals like YouTube Gaming and Kick come on strong. A report from Stream Hatchet has also shown Twitch traffic declining year-over-year, while YouTube Gaming surges.

Live streaming entered 2026 bigger, more fragmented and more competitive than ever, with three platforms — Amazon’s Twitch, the Stake-backed challenger Kick and Google’s YouTube Gaming — defining the gaming-focused corner of the market. This reference page pulls together the most reliable 2025 full-year and early-2026 figures on viewership, market share, monetisation and top creators…