MUMBAI: When business pitches become dinner-table conversations, the real returns can extend well beyond the television screen. At the CII Big Picture Summit 2026, industry executives discussed how unscripted entertainment is evolving from a ratings-driven format into a commercial property capable of shaping aspirations, attracting brands and influencing India’s entrepreneurial culture, with Shark Tank India…
Unscripted entertainment is building an ecosystem spanning talent, creators, fandom and brands, said Alok Jain, Head – Hindi & English Entertainment Business (Streaming, TV and Studios), JioStar, atFICCI FRAMES 2026. Delivering a keynote titled ‘The Billion Emotions Engine’, Jain said the industry had released over 40 unscripted shows across television and digital in the past…
