Browsing: turned

Coca-Cola is expanding its collaboration with global music star V by transforming its “Coke Time Ka Muna!” campaign into an offline collectible experience for fans in the Philippines. Rather than ending with the commercial launch, the brand has introduced a retail promotion that rewards consumers with exclusive merchandise inspired by the campaign.

Game nights used to mean a couch, a few friends, and whatever console someone dragged out of a closet. Now, that same energy plays out in front of thousands of strangers at once, and somehow it works better than the original version ever did. Live streaming took something private and turned it into a shared…