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During the opening ceremony of BilibiliWorld 2026 on July 10, a group of Silver Palace cosplayers dance at the National Exhibition and Convention Center in Shanghai. ZHOU YOU/FOR CHINA DAILY

Gaming has changed far beyond the games themselves. Players no longer log in only to complete missions, climb rankings, or test new mechanics. They also join conversations, exchange ideas, create content, and shape discussions that reach far outside a single title. Community activity now affects how people discover games, learn new skills, organize events, and…