Browsing: sponsorship

For a cryptocurrency company, a stadium logo once offered a shortcut to mainstream recognition. The familiar crest helped an unfamiliar exchange reach people outside crypto markets.

Major League Soccer has retained London-based Altius8 to explore selling a league-wide presenting sponsorship, Sportico reported on September 18. Early talks are in the eight figures, behind only the Apple and Adidas deals, and the league is not renaming itself. It is timed to next summer’s new calendar, playoffs and commissioner.

Twitch is extending its brand sponsorship program beyond Partner-tier streamers, giving all Affiliates globally the ability to get discovered by brands, execute campaigns, and get paid through the platform’s Sponsorship Dashboard.

The commercial landscape of esports continues to evolve beyond traditional gaming brands. A new Esports Charts analysis of organizations competing at the Esports World Cup 2026 shows that hardware manufacturers remain the biggest investors in esports. Betting and cryptocurrency companies, meanwhile, represent only a small share of sponsorships.