Browsing: Seoul

The event was Steam Indie Connect, a private night for Korean indie studios run by the Busan Indie Connect Festival committee and the Korea Creative Content Agency. Inven’s report on it, by Lee Du-hyeon, is mostly about AI clones and Next Fest. The VR part is the last question. The head of a VR studio…

For global K-pop audiences, Seoul is already more than a backdrop. It is where music, fashion, food, beauty and fan culture overlap with the everyday places people see in videos, variety shows and social feeds. Seoul Tourism Organization is leaning directly into that connection for its 2026 global campaign.