New study from WEBTOON Entertainment and National Research Group (NRG) goesinside the fandom powered by webcomics—the mobile (vertical scroll) format WEBTOON pioneered—as it has grown into a global habit for approximately 155 million users, and is the
It does not ask for an hour of uninterrupted attention. It does not expect people to learn a complicated system before they understand what is happening. It starts quickly, explains itself through the screen and leaves room for people to step away
