The National Museum of Korea’s merchandise brand, MU:DS, has set commercial records, generating ₩21.8 billion (~ $14.5 million USD) in MU:DS’s first-half sales for 2026. This depicts a 90% increase from the ₩11.48B (~ $7.6M) recorded during the same period last year. The upward financial trajectory shows that traditional Korean heritage souvenirs can also complement…
