Browsing: Kpops

Idol-made variety shows deepen fan loyalty, showcase idols’ personalities, create new intellectual property in crowded market

South Korea’s four competing music empires — HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment — announced Monday that they will operate as a single commercial entity for the first time, producing a joint festival called Fanomenon that is scheduled to run December 2–12, 2027, across two venues in the Seoul metropolitan area. An international…