Tourism in Korea has shattered historical records, driven by a surge in international visitors taking advantage of relaxed visa policies and a global obsession with Korean pop culture.
A massive new cultural event is officially heading to New York City! LeftField Media, the team behind powerhouse fan events like Anime NYC and Awesome Con, has announced KPEX: Korean Pop Culture Expo, set to debut over Memorial Day Weekend from May29–31,2027, at the Javits Center.
Jung Jae-hoon, head of operations at TikTok Korea, speaks during the K-Culture on TikTok press conference at the Hotel Eliena in Gangnam District, Seoul, Wednesday. Courtesy of TikTok Korea
Overseas online sales of Korean products are surging as the global popularity of Korean culture boosts demand for locally made goods, andthe weak won makes them cheaper for foreign consumers.
