Walmart-owned Flipkart is preparing to enter India’s rapidly expanding micro-drama market, bringing short-form scripted entertainment directly to its main shopping app. The move marks another step in the e-commerce company’s broader push to build a content-led ecosystem around its commerce platform.
MUMBAI: Window shopping has found a new meaning, and this time there is a curtain call. Flipkart and Netflix have turned the familiar habit of peeking into a neighbour’s window into the central idea of a new campaign titled ‘Entertainment Ka Pardah’, created with creative agency Talented.
Bengaluru: Flipkart and Netflix today announced a partnership that enables Flipkart Plus members to earn a Netflix Mobile Plan every month through their regular shopping, without a separate subscription or bundled recharge. The partnership brings together two experiences that are already part of customers’ everyday lives, in a simple and rewarding way. It is the…
