Browsing: fans

Most social content about SharkNinja, Inc. (NYSE: SN) and its products comes from its community. Its brand and creator content generated more than 19 billion impressions across more than 200,000 posts this year. Today, the global product design and technology company is launching two creator programs built around that fandom: First Fans, available to its…

In our house, when I was growing up, two authors dominated my father’s bookshelf: Raymond Chandler and Philip K. Dick. Given that both helped to create or reinvent genre fiction as we now know it, they aren’t the strangest bedfellows. My father’s favorite film was Blade Runner, and throughout my upbringing he often expressed his…