Adgully Bureau
| 27 minutes ago
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Stable Money today announced Golden Week, a new initiative being introduced as part of its association with Kaun Banega Crorepati (KBC) on Sony Entertainment Television for the second consecutive year. The Golden Week initiative is LIVE on Stable Money app. With this initiative, a KBC-themed question will go LIVE on the app daily, giving users an opportunity to participate, 10 participants will be selected to be a part of the show and will get an opportunity to move closer to the iconic hotseat with Amitabh Bachchan.
The initiative is an addition to Stable Money’s continuing association with Kaun Banega Crorepati, extending the partnership beyond television and creating a new way for users to engage with the show. Golden Week also aligns with the season’s ‘Sochna Padega’ theme, which encourages audiences to apply knowledge to everyday decisions. In the similar thought, Stable Money aims to help Indians make more informed choices about how they save and invest.
Traditionally, fixed deposits were accessed largely through individual banks. Today, digital investment platforms are changing that experience by allowing consumers to discover, compare and invest across products from multiple financial institutions through a single platform. Stable Money aims to make this process simpler and more transparent while retaining the familiarity and trust associated with fixed-income products.
Saurabh Jain, Co-Founder & CEO, Stable Money, said: “KBC has been part of Indian family life for generations, bringing people together around knowledge and aspiration. That is also why the association feels natural for Stable Money, a platform used by millions of Indians working towards greater financial security and freedom. This shared sense of aspiration is why we chose to continue our partnership with Sony Entertainment Television for a second consecutive year. Today, families across 3,500+ cities have invested over ₹7,000 crore in fixed deposits through Stable Money, reflecting how Indians are rethinking the way they save and invest. Golden Week makes the partnership even more engaging by giving Stable Money users a chance to move from answering a question on the app to potentially becoming part of the KBC experience.”
Akshay Agrawal, Head – Linear Ad Sales, Sony Pictures Networks India (SPNI), said: “The continued association between Kaun Banega Crorepati and Stable Money, now in its second consecutive year, reflects a shared belief in the power of aspiration and in enabling people with the confidence, knowledge and opportunity to shape the future they envision. With Golden Week, this partnership takes that belief a step further, transforming the iconic KBC experience into a meaningful bridge between aspiration and action, and bringing Stable Money’s promise of financial progress closer to millions of Indians.”
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Media26-Aug-2026Sony Entertainment TelevisionKBC Season 18Stable Money
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