- Sports Entertainment Group (ASX:SEG) traded at AUD 0.28, down 1.79% on 26 August 2026, with a 12-month decline of 11.29%.
- FY26 underlying EBITDA (pre-AASB16) increased 73.2% to $18.2m, supported by growth across key Business segments.
- The company recorded $18.9m in Operating Cash Flow and $14.4m in net cash as at 30 June 2026.
- Media Revenue increased 14%, while TV Production benefited from new long-term contracts and expanded capabilities.
- SEG completed the Acquisition of MediaWorks, NZ’s largest audio business, while pausing FY26 dividends to reduce Debt leverage.
Sports Entertainment Group Limited (ASX:SEG) has reported its full year financial results for FY26, highlighting growth across its media, television production and complementary services divisions. The company recorded underlying EBITDA (pre-AASB16) of $18.2m for the year ended 30 June 2026, representing organic growth of 73.2% compared with the prior year.
The company was trading at AUD 0.28, down 1.79% during the morning Trading session on 26 August 2026, while its share price remained down 11.29% over the past year. SEG’s FY26 results outlined improvements across operating performance, cash generation and business diversification.
Sports Entertainment Group reported underlying EBITDA of $22.6m before AASB16 adjustments and excluding certain restructuring, transaction and abnormal costs. After accounting for the AASB16 impact, underlying EBITDA (pre-AASB16) was $18.2m, compared with $10.5m in FY25.
The company reported a profit before income tax of $8.6m for FY26, compared with $23.3m in FY25. The prior year result included $28.0m from discontinued operations, including sale proceeds, which affected the year-on-year comparison.
Revenue and EBITDA growth was spread across SEG’s operating divisions, with Media, TV Production and Complementary Services all contributing to the improvement.
The company noted that its relatively Fixed Cost base is expected to support operating Leverage as revenue expands, with margins positioned to benefit from additional scale.
SEG’s Media division recorded revenue growth of 14% during FY26, outperforming a broader market that remained flat during the period.
The company highlighted sport as an important platform for brands seeking engagement with audiences, with sporting content continuing to provide opportunities across broadcasting and media activities.
Following the acquisition of MediaWorks, SEG expects its revenue base to become further diversified across sport, entertainment and music. The acquisition expands the company’s exposure beyond its existing Australian sports-focused operations.
The TV Production division benefited from several long-term contract wins during FY26, including HRV, WNBL, Agenda Setters (NRL) and AFL Media.
These contracts supported further Investment in production capabilities, including the addition of full studio facilities in Melbourne and Sydney, as well as four mobile outside broadcast trucks.
SEG said these investments have increased the group’s ability to deliver production services across a broader range of sporting and entertainment events.
SEG’s Complementary Services division continued to capture opportunities from brands seeking direct engagement with sports fans.
The company reported increased revenue from major sporting events, including the FIFA World Cup, the Ashes, the Legends Game, and AFL and NFL finals.
The division reflects SEG’s broader focus on creating fan experiences around major sporting occasions and expanding its services beyond traditional media activities.
SEG generated operating cash flow of $18.9m during FY26, representing a pre-tax operating cash flow conversion of 114% and operating cash conversion of 104%.
As at 30 June 2026, the company held cash on hand of $24.4m and had reduced senior bank debt to $10m.
The company reported net cash of $14.4m at the end of FY26, with its Balance Sheet strength supporting the acquisition of MediaWorks.
Since the beginning of FY25, SEG has returned $19.6m in fully franked dividends to shareholders and repaid $17.0m of debt.
Following the MediaWorks acquisition, the company decided to pause dividends for FY26 as it focuses on reducing debt leverage.
SEG expects to return to a senior debt Leverage Ratio of 1.2 times within two years, as outlined in its MediaWorks investor presentation.
SEG expects the first quarter of FY27 to be stronger than Q1 FY26, supported by Demand around several major sporting events.
The company identified events including the Legends Game, AFL Wildcard Round, AFL and NRL finals, and the first-ever NFL game in Melbourne as areas of expected activity during the period.
The company’s diversified operating model across sport, entertainment and music will remain a key area of focus following the MediaWorks acquisition.
Sports Entertainment Group’s FY26 results show progress across its operating segments, with higher EBITDA, increased cash generation and continued investment into media and production capabilities. The company will now focus on integrating MediaWorks, managing debt levels and executing its strategy across sports, entertainment and audio markets. Investors may continue watching the impact of the acquisition, future Margin expansion and the company’s pathway back towards its targeted leverage position.
