ByMatty Merritt
July 7, 2026
TOPICS:Entertainment /Streaming, Platforms & Subscription Media /Viewership Metrics
Have y’all seen the second season of The Four Seasons? No? Just us? Despite positive reviews, a number of once-popular Netflix shows have seen staggering viewership drops for their second seasons, Bloomberg reported
Avatar: The Last Airbender, for instance,debuted at 21.2 million views in its first four days on the platform in 2024, before falling to just 8.7 million views in the same amount of time for its sophomore season released last month—a 59% drop. It’s not alone:
- Beef’s second season debuted to just over 2 million views in its first four days in April, a 60% plummet from season one.
- One Piece, the company’s most-watched show of 2023, shed 30% of its audience for its second-season premiere this year.
- A Good Girl’s Guide to Murder reported a whopping 80% drop.
A slight sophomore slump is typical. But Netflix seems to be hemorrhaging viewers more than most. Culprits could be the long gaps between seasons, the binge model struggling to keep shows in the spotlight for long, or maybe people just don’t like Will Forte as much as we thought
Big picture:Netflix no longer releases subscriber numbers, but the time users spent on the app last year rose less than 2% compared with the previous year, worrying investors. The company’s stock is down more than 16% this year.—MM
