Rabat: a new showcase to connect the global entertainment industry to African markets

On 21 October 2026, Société marocaine d’ingénierie touristique (SMIT – Moroccan Tourism Engineering and Investment Company), acting as strategic partner of Africa Amusement & Attractions Expo, will launch AAAEXPO 2026 at the Sofitel Rabat Jardin des Roses, turning Morocco’s capital for three days into a continental showcase for theme parks, immersive attractions and <a href="https://comicvibe.com/14-dark-open-secrets-that-people-in-entertainment-say-everyone-on-the-inside-knows/” title=”14 Dark “Open Secrets” That People In Entertainment Say Everyone On The Inside Knows”>entertainment equipment.

The organisers position AAAEXPO 2026 as a must‑attend gathering for the African leisure industry, combining exhibition space, conferences, practical workshops and structured B2B/B2G networking sessions.
This first edition runs from 21 to 23 October 2026 at the Sofitel Rabat Jardin des Roses, with opening hours from 10:00 to 18:00.

According to the event programme, the AAAEXPO pan‑African platform will bring together ride manufacturers, operators of theme and water parks, virtual and augmented reality specialists, immersive‑experience integrators, family entertainment centre operators and developers of tourism destinations.
An initial exhibitor list already features groups such as Fabbri Group, DOF Robotics, Polgün Waterparks & Attractions, Global Fun Partners and SMIT itself, alongside Moroccan and international companies specialised in gaming, VR and indoor attractions.

In a press communication circulated in September, the organisers set the ambition for this first edition at more than 100 exhibitors and over 10,000 professional visitors, with participants from more than 20 countries.
The programme includes more than 15 conferences.
The organisers hope to strengthen Rabat’s visibility among leisure industry players.

Rabat mise sur le loisir comme nouveau pilier touristique

The choice of the capital reflects a gateway logic connecting Africa, Europe and the Middle East, with the organisers’ strategy being to use Morocco as a platform linking African demand for leisure infrastructure to global supply of technology and attractions.

Projections for AAAEXPO anticipate the attendance of companies from Italy, Turkey, China, France and other markets, alongside Moroccan players, to present their equipment and solutions to an audience of investors, developers and African public decision‑makers.
The exhibition format offers modular stand space from 9 to 90 m², reflecting the intention to attract both major industrial suppliers and medium‑sized operators.

This bet on leisure complements other sector‑specific events such as the Morocco Travel & Tourism Expo, scheduled in Rabat in December 2026, which underlines the capital’s move upmarket in professional trade fairs dedicated to tourism.

Une industrie africaine du divertissement en quête de structuration

The organisers justify launching the show by pointing to Africa’s young population, urbanisation and the potential for leisure development.
The show’s positioning spans the entire value chain, from theme‑park designers to VR/AR solution integrators, indoor‑entertainment operators and investors seeking turnkey projects.

The conference programme brings together international experts from the parks and leisure sector, experience‑design architects, immersive‑technology specialists and business‑tourism professionals, tasked with unpacking investment and operating trends across emerging African markets.

Alongside the strictly professional side, a Gaming & Family Arena is planned to open the event to a wider audience through video games, virtual‑reality content and on‑site entertainment experiences.

AAAEXPO au Sofitel Jardin des Roses : logistique et billetterie

AAAEXPO 2026 will occupy the event spaces of the Sofitel Rabat Jardin des Roses, with a ticketing structure that includes day passes, three‑day professional passes and VIP formulas that notably bundle networking dinners.
Prices start at 75 MAD for the most affordable access options.

Online registration and ticket sales are handled by dedicated platforms, with segmentation between general‑public visitors, professionals and institutional guests.

L’ouverture du salon AAAEXPO, prochain test pour le positionnement de Rabat

Event listings for Rabat show AAAEXPO 2026 scheduled from 21 to 23 October 2026, alongside other major cultural and professional gatherings in the capital that same week.
The actual opening of the show and its ability to meet the announced exhibitor and visitor levels will serve as the first full‑scale test of the strategy to make Rabat an African capital for leisure and attractions.