Zee Entertainment Enterprises has outlined a broader growth strategy spanning digital, linear television, sports, movies and emerging content formats, with CEO Punit Goenka saying Zee5 turned profitable during the fiscal year and the company’s linear network share crossed 18%.
Speaking at the company’s 44th Annual General Meeting, Goenka said Zee had focused on strengthening its content strategy, improving profitability in its digital business and building a stronger monetisation engine as the media and entertainment industry continues to evolve.
“The language-focused strategic approach backed by a rich user experience enabled Zee5 to attain profitability during the year,” Goenka said, describing it as a defining moment for the company’s digital business.
On the linear side, Goenka said the new content strategy implemented across channels helped the network gain viewership and achieve a network share of more than 18%.
Zee said its omni-channel strategy also helped it reach more than 800 million monthly unique viewers across India.
Beyond its existing television and digital businesses, the company is looking to build new growth engines in areas including micro dramas, kids content and live entertainment.
Goenka also highlighted Zee’s partnership with animation and VFX studio PhantomFX, which he said would help the company build intellectual properties in animated content.
Sports is another area where Zee is expanding its portfolio. The company has launched four dedicated sports channels under the Unite8 Sports umbrella and has secured rights to global sporting properties including FIFA, Bundesliga and Serie A, alongside its existing sports offerings.
Goenka said the company aims to build a sustainable sports ecosystem by driving engagement through marquee sporting properties and on-ground initiatives.
In music, Zee Music Company has expanded its reach to approximately 176 million subscribers, with a catalogue of more than 20,000 songs across 22 languages
The company has also been expanding Zee Studios as a pan-India film studio with a focus on content across languages.
Goenka said these new segments are intended to diversify Zee’s portfolio, create cross-business synergies and increase its share of the attention economy.
“We are strategically well-positioned to capitalise on the same,” Goenka said, while reiterating the company’s focus on strengthening its business and generating higher returns from its investments.
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First Published on September 18, 2026, 08:54:36 IST
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