PLAYTIME Entertainment and Summit Media have formed a joint venture to develop technology platforms for media companies as publishers seek new tools to improve digital products, audience analytics, and content monetization.
The venture, PT Summit, is 60%-owned by PlayTime Entertainment and 40%-owned by Summit Media.
It aims to build technology for media and content creators before expanding the platform to independent publishers, media networks, and other content businesses.
The partnership combines PlayTime Entertainment’s technology development capabilities with Summit Media’s publishing operations, which will serve as the platform’s initial implementation partner.
“The initial rollout will allow PT Summit to deploy and refine its platform within an established media ecosystem, across brands with different audiences, content categories, and commercial needs,” Summit Media Chairman Lisa Gokongwei-Cheng said during the partnership launch on Wednesday.
She said the collaboration is expected to strengthen Summit Media’s product architecture, audience intelligence, marketing performance, content workflows, and monetization capabilities.
PT Summit will develop tools designed to help publishers enhance digital products, generate audience insights, and improve content creation and distribution.
PT Summit Chief Executive Officer Crisanto Roy B. Alcid said the company sees growing demand for technology solutions in the media and entertainment industry.
“We feel confident that, again, our tech teams can provide the backend technology needed by the media industry. If you look at gaming, it’s similar,” Mr. Alcid told reporters on the sidelines of the launch.
PlayTime Entertainment is a multi-vertical entertainment company with businesses spanning content, distribution, and technology-enabled audience engagement.
The company said PT Summit ultimately aims to offer its platform to independent publishers, media networks, and content businesses
