- PENN
-2.35%
PENN Entertainment (PENN) drew fresh attention after Deutsche Bank shifted its rating to Buy. In addition, theScore Bet signed a multiyear NFL partnership that provides access for sports wagering and online casino operations in Canada.
Recent trading has been choppy for PENN Entertainment. The share price slipped 1.19% over the last day and 7.91% over 30 days, after a 24.02% decline over 90 days. It still shows a 5.86% year to date share price gain, while 1-year total shareholder return is down 6.98% and the 5-year total shareholder return is down 78.95%. Momentum has been rebuilding only in the very short term around the Deutsche Bank upgrade and theScore Bet’s NFL deal.
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For PENN Entertainment, a sharp upgrade, an NFL deal, and a long slide in the 5-year chart pull in opposite directions. Is this already the opportunity, or just a better setup for patience as valuation comes into focus next?
Most Popular Narrative: 36% Undervalued
PENN Entertainment’s most followed valuation story places fair value at $24.39 against a last close of $15.72, so the focus shifts to whether its projects and digital push can close that gap.
The upcoming ramp-up and margin accretion from four new or relocated, efficiency-focused retail projects, along with property-level investments in non-gaming amenities and partnerships (e.g., hotel and golf entertainment), will combine to offset headwinds from new supply, drive higher per-guest spend, and support long-term EBITDA expansion and margin improvement.
See why 16 investors see PENN Entertainment as 36% undervalued.
The narrative applies a 12.54% discount rate and arrives at a fair value of $24.39, which implies analysts expect PENN Entertainment to move from a net loss of $906.7 million on $7.16b of revenue toward positive margins over time. Those expectations build on projected revenue growth of about 4.9% a year, margin improvement to around 5.6%, and earnings that analysts estimate could reach $466.8 million by around 2029, with the stock then trading on a P/E of roughly 8.3x.
That story leans heavily on retail projects like Hollywood Casino Aurora, the planned Hollywood Casino New Orleans relocation, and upgrades at Hollywood Casino Columbus, plus the ESPN integration and theScore Bet, to lift free cash flow, improve returns on invested capital, and support share reductions. At the same time, it flags meaningful execution risk around the loss-making Interactive division, higher gaming taxes, competitive pressure from larger online operators, and a balance sheet that depends on those projects de<a href="https://comicvibe.com/live-updates-from-new-york-comic-con-2026-%f0%9f%94%b4/” title=”Live Updates From New York Comic Con 2026 🔴”>livering as planned.
