“Love Island USA” is officially the series of the summer.
According to Peacock, Season 8 of the reality dating series has reached nearly 19 billion minutes watched to date, spanning 35 episodes released between June 2 and July 13 — making it the streamer’s most-watched original season ever. Divided by the season’s nearly 40-hour runtime, that total translates to an estimate of close to 7.9 million views.
First-party data also indicates that 30% of the seasons’ viewership came from phones and tablets, one of Peacock’s biggest mobile audiences ever. Additionally, 35% of viewers were new to the series, not having watched previous seasons, and nearly half of viewers watched the series with at least one other person. And “Aftersun,” Peacock’s “Love Island” aftershow hosted by Ciara Miller and Tefi Pessoa saw a 135% increase compared to last season.
Unsurprisingly, the season has been a phenomenon on social media. Per Social Content Ratings, it generated more than 5 billion video views across platforms, and more than 2.5 billion views came from TikTok — marking a 47% increase from Season 7 and accounting for 68% of Season 8’s total social engagement.
On the “Love Island USA” app, where viewers can vote on multiple outcomes including which contestants get to stay on the show, there was an 85% increase in users and a 35% increase in voters compared to Season 7. Both the show’s app and the Peacock app reached No. 1 on the App Store during the run of Season 8.
News of “Love Island” Season 8’s ratings success comes ahead of the reunion special on Aug. 31, which will be hosted by Ariana Madix and Andy Cohen on Peacock.
“Love Island USA” is produced by ITV America in association with Lifted Entertainment and WPP Media Company’s Motion Entertainment. ITV Studios distributes the series. Executive producers include David George, Adam Sher, Jordana Hochman, Bernie Schaeffer, Ben Thursby-Palmer, James Barker, Blake Garrett, Courtney Rosenthal, Sophie Brown, Jessica Castro, Richard Cowles, Mike Spencer, Tom Gould, Chet Fenster and Martin Oxley.
